Big Games

NOVEMBER 13, 2023

Developing a game is no child’s play! Game developers can vouch that the game development landscape does not look as pretty and exciting as it seems. Months, sometimes years of planning, impending deadlines, trials, and corrections go into creating a video game loved by the targeted audience.

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Game Refinery

JUNE 15, 2023

The rise of hybridization in mobile games has resulted in game developers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via limited-time events. Generally, race events are not monetized.

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Deconstructor of Fun

SEPTEMBER 6, 2021

Cross-promotion has always been an essential part of any publisher’s marketing strategy to help grow newly launched games while maintaining users in their portfolio. And what better way to do so than have players playing multiple titles in your portfolio. Please do subscribe if YouTube is your jam.

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Deconstructor of Fun

JUNE 3, 2020

This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. Hoping that your game is going to become a cultural phenomenon is a super long shot and often requires access to a top IP that can be very expensive.

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Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising. image: Adjust blog.

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Deconstructor of Fun

JANUARY 13, 2021

Our 2021 predictions have been sponsored by Facebook Gaming. Facebook Gaming helps developers and publishers to build, grow, and monetize their games. While Hypercasual games account for less than 1% of the total IAP revenue of all Casual games, it drove well over half of all downloads for the category during 2019.

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Deconstructor of Fun

JULY 2, 2020

However, when we look at gaming companies, we don’t see the same level of defensibility that we see for companies in other industries. There is no FAANG-like (Facebook, Apple, Amazon, Netflix and Google) company in gaming with the associated massive defensive moat and confidence in long-term durability and resilience. fall from grace.

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Game Refinery

JUNE 21, 2023

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.

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Deconstructor of Fun

SEPTEMBER 30, 2019

Since then, I’ve read Lloyd’s article “ Subscriptions: The new weapon in the game monetization arsenal ” half a dozen times and turned from a doubter of subscriptions into a believer. He has been in the video game industry since 1993, where he has worked at both start-ups and huge entertainment companies.

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Game Refinery

OCTOBER 26, 2023

The ever-changing nature of the mobile market means that new monetization mechanics are constantly emerging and evolving. One of the most popular monetization mechanics is the subscription-based battle pass , which was introduced via Valve’s DOTA 2 in 2013 but popularized by the worldwide phenomenon, Fortnite.

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Logic Simplified

SEPTEMBER 18, 2023

In order to monetize your board game idea successfully, you must first understand what your gamers expect from your games and how much they are willing to spend. By understanding the players’ behavior and preferences, you can tailor your monetization strategy to meet their needs.

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Deconstructor of Fun

JANUARY 10, 2021

Our 2021 predictions have been sponsored by Facebook Gaming. Facebook Gaming helps developers and publishers to build, grow and monetize their games. Mat Baker has been making mobile games for 15 years. Laura Taranto has 12 years experience in casual games and is a product advisor and puzzle game aficionado.

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Game Biz

FEBRUARY 1, 2023

The mobile gaming industry was no exception and experienced a significant drop in eCPM (effective cost per thousand impressions) due to these challenges. In this blog post, we will analyze how the eCPM compares in 2022 and 2021 and explore the impact that these events have had on the ad monetization industry.

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Game Refinery

MARCH 16, 2023

From national calendar days to religious holidays, seasonal events are a great way for mobile games to find new and exciting ways to drive player engagement. Editor’s note: This blog post was originally published in February 2021.

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Game Refinery

SEPTEMBER 1, 2022

In-app purchase (IAP) offers are one of the most popular and longest established monetization features in the mobile market. As so many mobile apps are free to download, these IAP offers are basically the lifeblood of mobile games, and there are plenty of different ways you can design an enticing IAP offer for your game.

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Deconstructor of Fun

SEPTEMBER 13, 2021

If you’re interested in growing your business on mobile and beyond, look no further. Xsolla has dedicated tools that will help you create your own online commerce platform, improve your performance marketing and discoverability, and expand your game business on mobile and PC.

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Game Refinery

JUNE 23, 2022

The onboarding period is the delicate phase where the player’s relationship to the monetization mechanics of the game is often decided – for better or worse. In this last part, we will dive into new player monetization. Introducing monetization mechanics through free samples. Roblox: Free customization items.

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Game Refinery

NOVEMBER 2, 2023

Niantic’s AR-based mobile game took the world by storm and broke numerous world records , including the most revenue grossed by a mobile game in its first month ($206.5m). It’s an entertaining game in its own right, revolving around solid tapping and swiping controls that players must master to succeed.

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Deconstructor of Fun

JULY 19, 2021

Written by Tiffany Keller , Director of Product for Subway Surfers by Sybo Games , the most downloaded Android game in the world. Want to chat with real industry veterans about our games’ ATT impact? How in-game ATT acceptance is affected by the advertising app’s ATT acceptance rate by Business of Apps.

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Game Refinery

AUGUST 17, 2022

“Roguelike” was definitely a buzzword among game developers last year in China, and the shockwaves made by the boom can still be felt today – for example, still in May 2022, we spotted three new games that claimed to be “roguelike” entering the Chinese iOS top-grossing top 200 list. source: Wikipedia).

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Deconstructor of Fun

JANUARY 17, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: 2: Their secret sauce is closing the monetization and marketing loop to help developers supercharge growth. #3: 3: They have an awesome Medium blog and podcast called LevelUp.

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Deconstructor of Fun

DECEMBER 11, 2020

This guest post is written by Gordon Rowe , an experienced product leader that has spent 10 years building and operating free to play games on mobile, web, and consoles. I’m hooked on this game. from Gram Games, and Evermerge from Big Fish/Neskin Games. It’s 2:02 pm on a Friday and I’ve got a lot of work to do.

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Deconstructor of Fun

MAY 4, 2020

Supercell is one of the rare companies that doesn’t try to beat the competition; rather, it tries to beat the high score set by its own prior games. To date, Supercell has created multiple genre-defining games and generated billions in revenues -- all with little more than 300 employees (!). Our short answer is no.

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Deconstructor of Fun

NOVEMBER 7, 2019

Announcing Legends of Runeterra A few weeks ago, Riot Games, creators of the megahit League of Legends, announced their new card game, Legends of Runeterra as a part of their 10-year anniversary announcement (read: Riot's 7 new games are a declaration of war against Blizzard ). Legends of Runeterra is Riot’s new card game.

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Deconstructor of Fun

FEBRUARY 17, 2020

This analysis is written by UX Reviewer’s Om Tandon and product guy and blog writer Alexandre Macmillan To make sure you don’t miss all the following prediction posts, please do subscribe to the Deconstructor of Fun newsletter. Sports Games On the Sports side we see a double digit growth of +15% YoY.

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Deconstructor of Fun

NOVEMBER 10, 2020

Travis Boatman : Travis has held senior leadership positions at a bunch of major gaming and mobile gaming companies including Mattel, JAMDAT, EA, and Zynga. a mobile and PC games studio located in Southern California. Impact of data in games Hiring for cultural fit Initial focus post funding Why you need to panic!

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Deconstructor of Fun

JUNE 3, 2019

This was the date that the social games giant had acquired a relatively unknown Finnish developer, Small Giant. The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Especially the last twelve months the game has been thriving, raking in hundreds of thousands of dollars in revenue per day.

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Mircosoft Game Dev

JANUARY 29, 2020

installment, bringing dozens of major features and hundreds of bugfixes and enhancements to bring our game developers an ever-improving feature set with a strong focus on usability. Godot is a not-for-profit organization dedicated to providing the world with the best possible free and open source game technology. Download Godot 3.2

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