Game Refinery

NOVEMBER 2, 2022

Competition is fierce in the mobile game market, but even more so for developers of casual and hyper-casual games. So, what can mobile game developers do to increase the chances of their games performing well? The game mechanics are simple: players trade fidget toys and aim to get the best trade.

Build 52

Build Mechanics Mobile Gaming Puzzle 52

Game Refinery

APRIL 6, 2023

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

Mechanics 81

Mechanics Puzzle Mobile Mobile 81

Deconstructor of Fun

JANUARY 24, 2022

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. The downloads for the mobile games market declined 5%.

Puzzle 52

Puzzle Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

MAY 9, 2023

Dream Games has joined that list by bolstering its hold on match-3 puzzles and widening its already mass-market audience through the addition of its newest game, Royal Kingdom , which features one of the smoothest casual PvP designs in the market. Back to the original question: what’s next?

Puzzle 69

Puzzle Mechanics Feature Build 69

Game Refinery

JUNE 21, 2023

Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns. for coins used to purchase in-game hints.

Mobile Gaming 16

Mobile Gaming Mobile Mobile Games 16

Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Access all of our previous predictions.

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

Game Refinery

JANUARY 5, 2023

They say imitation is a form of flattery, and there’s no shortage of mobile games that share a striking similarity with other popular titles in the PC, console and mobile markets. You’d be forgiven for mistaking Stumble Guys for Fall Guys. Players race, jump and dash through three rounds of obstacle courses (maps).

Mobile 52

Mobile Mobile Mechanics Racing 52

Deconstructor of Fun

JANUARY 13, 2021

Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). Nothing new really.

Mechanics 52

Mechanics Puzzle Advertising Studios 52

Deconstructor of Fun

FEBRUARY 19, 2024

Supercell CEO’s annual blog post is a personal, inspirational, and sincere communication method from the top brass of a major mobile games company. This constraint will be a forcing mechanism to “get s**t done” as Mr. Paananen eloquently put it in his blog post. Hardly an approach to attack a mature market like mobile games.

Mobile 59

Mobile Mobile Communications Mobile Gaming 59

Deconstructor of Fun

JANUARY 31, 2021

Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). billion IPO.

Mobile 52

Mobile Mobile Games Feature 52

Deconstructor of Fun

FEBRUARY 13, 2022

An essential data platform for all mobile gaming studios. Data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. IP games are usually Slot games, which is in line with the real-life casinos. Only a handful of top Bingo and Poker/Card games are based on licensed IP.

Games 52

Games Mobile Mobile Puzzle 52

Deconstructor of Fun

JANUARY 29, 2024

Events with different mechanics sometimes complement each other, but at other times they divert players' attention, resulting in reduced activity and monetization. We had a case with an event based on merge mechanics. They just liked the mechanics and continued playing until the event had ended. Try different combos, too.

Mechanics 98

Mechanics Content Puzzle Mobile Gaming 98

Deconstructor of Fun

JUNE 3, 2020

This article is the last and, the most important piece of the “scaling” puzzle focusing on the nothing less than the game that is being promoted and the teams that are promoting it. Hoping that your game is going to become a cultural phenomenon is a super long shot and often requires access to a top IP that can be very expensive.

Games 52

Games Mobile Mobile Art 52

Deconstructor of Fun

MAY 20, 2024

With a knack for puzzle, arcade, and simulation games. Making a successful Match-3 is one of the most challenging tasks a mobile game developer can tackle. AppLovin is coming right after them with Project Makeover and not deterred from the competition, they released another new Match-3 game: Modern Community.

Puzzle 52

Puzzle Games Simulation Game Engine 52

Game Analytics

DECEMBER 20, 2022

Don’t make it like a mobile game. Often, developers coming from the mobile gaming industry will assume that they can replicate their success by rebuilding their games on Roblox. The players just aren’t receptive to this style of game.”. For one, it’s extremely easy to switch to a different game.

Mobile Gaming 96

Mobile Gaming Mobile Mobile Bug 96

Deconstructor of Fun

JANUARY 14, 2020

We originally created a taxonomy together with Game Refinery dividing the games market into four different categories: Casual, Mid-Core, Casino and Sports. We pulled the data of top 1000 games from last three years from the one and only App Annie and aligned the data with the categories, genres and sub-genres.

Puzzle 52

Puzzle Games Tile Mobile 52

Deconstructor of Fun

JUNE 3, 2019

This was the date that the social games giant had acquired a relatively unknown Finnish developer, Small Giant. The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Wooga GmbH.

Puzzle 52

Puzzle Build Feature Balance 52

Deconstructor of Fun

JULY 23, 2020

I believe that the deprecation of the IDFA will catalyze a period of accelerated consolidation in the mobile gaming space via M&A. Smaller, single-game mobile gaming studios will see their growth trajectory obstructed completely and suddenly. The valuations of these companies will drop rapidly.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Co-op 52

Deconstructor of Fun

OCTOBER 27, 2020

Playrix is one of the powerhouses in the puzzle genre thanks to Gardenscapes and Homescapes’ current success. And while those two titles dominate the top charts, Playrix road to the top started a long time ago with a non-assuming little game know as Township. Data from the best in business, Sensor Tower. All revenue is net.

Co-op 52

Co-op Puzzle Games Mechanics 52

Deconstructor of Fun

NOVEMBER 27, 2023

In the world of mobile gaming, creating an outstanding game is just the beginning. The real challenge lies in getting that game into the hands of players worldwide. This is where the role of a product marketing manager comes into play, serving as the linchpin connecting a game's inner vision to the outside world.

Communications 52

Communications Games Data Advertising 52

Deconstructor of Fun

SEPTEMBER 11, 2023

In the latest episode of the DoF Podcast, Mishka reconnects with Rina Onur Sirinoglu, CEO of Spyke Games, to talk about her exciting new mobile gaming venture, which recently secured a $55 million seed round. We never put anything into the game without thorough testing, even if it means delaying us for two to three weeks.”

Tile 65

Tile Co-op Games Puzzle 65

Deconstructor of Fun

APRIL 25, 2022

Cookie Run is has some imporessive traction in the Western markets, which may potentially turn this game into a proper worldwide hit. The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. What was Cookie Run: Kingdom ’s secret to success?

Baking 52

Baking Simulation Build Animation 52

Deconstructor of Fun

JANUARY 31, 2022

An essential data platform for all mobile gaming studios. In this analysis, data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. To put the Strategy genre in proportion, it generates a whole Billion more than all Puzzle games combined. 4 High entry barrier.

Cross platform 52

Cross platform Platformer Puzzle Mobile 52

Deconstructor of Fun

MARCH 14, 2023

Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobile game execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the “Apple global mobile game recession”.

Games 59

Games Cross platform Mobile Mobile 59

Deconstructor of Fun

JANUARY 17, 2020

Unless otherwise specified, all the data has been provided by the wonderful services of App Annie and analysed by the author(s). Kudos to their unrivalled data support! Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2:

Mechanics 52

Mechanics Platformer Studios Data 52

Deconstructor of Fun

MAY 4, 2020

All the data is derived from Sensor Tower’s fantastic data plarform. Most mobile gaming companies bet on incremental innovation as their gateway to success. They make marginal improvements to an existing game, hoping to convince enough players to switch to their game. By all accounts, it is a good game.

Puzzle 52

Puzzle Mobile Mobile Mobile Gaming 52

Deconstructor of Fun

JANUARY 21, 2021

Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s).

Mobile 52

Mobile Mobile Cross platform Puzzle 52

Deconstructor of Fun

JUNE 6, 2022

But they’ve long since stopped being exclusive to mid-core, cosmetic-driven games and nowadays are present in a constantly growing amount of genres and games. The fact that Battle Passes have been successful on audiences so alien to each other like MOBAs and Match-3 Puzzle fans shows how versatile its design can be.

Content 52

Content Mechanics Balance Mobile 52

Deconstructor of Fun

FEBRUARY 3, 2020

Unless otherwise specified, all the data has been provided by the wonderful services of App Annie. Having said that, we would all agree that games like Coin Master aren’t “truly Casino” even though they are classified in the same category according to our taxonomy. Also supported by insights from Lloyd Melnick. Let’s dive in!

Mobile 52

Mobile Mobile Feature UX 52

Deconstructor of Fun

APRIL 2, 2022

Gaming expert speakers talked about the hottest topics in the gaming industry from 2022 predictions to rising game categories, from blockchain & NFT gaming to launch strategies. Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun.

Mobile 52

Mobile Mobile Balance Mobile Gaming 52

Deconstructor of Fun

SEPTEMBER 13, 2021

This is contrary to the mainstream rule on rhythm games, which generally allow you a certain amount of fails or let you end the song and then show you a bad score. While this introduces a continuous mechanic that could be useful in monetization, it also seems a double-edged sword: It means that Beatstar can’t be played in a relaxed way.

Mobile 52

Mobile Mobile Build Feature 52

Deconstructor of Fun

FEBRUARY 17, 2020

Unless otherwise specified, all the data has been provided by the wonderful services of App Annie. 2020 Prediction #4: More direct or indirect rivals of Golf Clash will appear mastering the recipe of fun arcade game play, easy to pick up core mechanics and intuitive UI/UX to compete for the growing arcade sports marketshare.

Racing 52

Racing Games UX Mobile 52

Deconstructor of Fun

MARCH 22, 2021

The round also saw contributions from two top tier funds; Balderton Capital and Makers Fund Dream Games (who are hiring…) is now responsible for setting a record for the single largest Series A round ever raised by a Turkish company. Thus a full breakdown of the newly released game is warranted. It made $5.1

Puzzle 69

Puzzle Mobile Mobile Mechanics 69

Deconstructor of Fun

AUGUST 27, 2019

This deconstruct is written by Eva Grillova (Game Designer at Smirk Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). Unless otherwise specified, all ranking, downloads and revenue data below has been acquired through the wonderful data services of App Annie. the second piece of the puzzle.

Balance 52

Balance Content Mechanics Mobile 52