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People are Weird, Markets are Weirder…Especially with Board Games

Brand Game Development

For the last several years, wildly successful Kickstarter campaigns have redefined the rules of success in the board game industry. You no longer had to submit your game to publishers or raise a bunch of money to bankroll your own print run. Need help on your board game? The board game industry is growing up.

Games 130
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How to Advertise Board Games Online

Brand Game Development

Need help on your board game? Join my community of over 2,000 game developers, artists, and passionate creators. The relieving truth is that advertising is one tool in the marketing toolbox that small businesses can benefit from. Let’s assume for the sake of discussion that you use Facebook for advertising.

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How to Understand the Tabletop Gaming News Cycle

Brand Game Development

Over the last couple of weeks of Behind the Scenes: Lessons from a Kickstarter Board Game Publisher , I’ve talked about some of the strange goings-on I’ve noticed in the board game industry. Need help on your board game? They help create the tabletop gaming news cycle. People Are Weird.

Media 130
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How to Choose & Use a Board Game Marketing Strategy that Works

Brand Game Development

Welcome to the third unit of Start to Finish: Publish and Sell Your First Board Game. First came Game Development 101 and then came Designing & Developing Your Game. That’s why I’m especially excited to introduce you to unit 3: Marketing & Promoting Your Game.

Games 130
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How to Use Content Marketing to Sell Board Games

Brand Game Development

One of the greatest forms of marketing, my personal favorite, in fact, is content marketing. The term “content marketing” gets thrown around carelessly on the Internet way too much and with little meaning attached, but the basic idea is simple. Need help on your board game?

Content 130
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How to Make a Beautiful Board Game Box

Brand Game Development

Box art is incredibly important in the board game industry. Not only are board game boxes beautiful, they are also iconic. People love looking at board game boxes – just check out Instagram sometime. There are whole accounts dedicated to showing off board game boxes!

Art 130
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How to Make Board Games for a New Audience

Brand Game Development

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. In fact, I’ve been thinking this week that in the absence of major game development or logistics challenges, this will be the defining challenge of this Kickstarter campaign. Need help on your board game?