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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. Promotional collaboration events in the top 10% (Revenue) of China midcore games (source: GameRefinery SaaS platform).

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The Curious Case of Playable Ads and Traditional Marketing Strategies

Deconstructor of Fun

It’s likely you’ve seen these playable ads on social media or mobile news feeds - they often resemble mini-games or animations that users can play around with or view. For example: The puzzle game Royal Match created a simple match-3 playable ad to showcase its core gameplay.

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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

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Hypercasual games stagnate, but Japanese publisher KAYAC maintains faith

PreMortem.Games

” “As evident from everyone’s fixation on social media for years, content that humans instinctively find interesting continues to emerge infinitely. We can take inspiration from content going viral on platforms like TikTok and YouTube, and indeed, we have created hit games in 2023 by doing so. .”

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2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter

Deconstructor of Fun

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobile games.

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How To Overcame Post-Launch Slump - The Case of Merge Garden

Deconstructor of Fun

This game, which combines Match-3 core with merge progression originally launched globally in the second half of 2020. Just when the market was becoming overheated with the lockdowns and merge mechanics were the all-new rage among the players. The core gameplay was true and tested Match-3 puzzle while the meta game was merge inspired.