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The Hybridcasual Gamble

Deconstructor of Fun

We dive into decline of hypercasual games and hybridcasual, an attempt by mobile game developers to adapt to the new normal in the industry. Former Disney and NBCU Execituve Talk the Death of the Games-as-App Before going deeper, let us define the terms: Hypercasual games are the bubble gum of the gaming industry.

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Elena Grigorian on My.Games: Strengths, Challenges, and Future

Deconstructor of Fun

More than 50 games in the pipeline, at least 10 games per year at the latest stage of development. With over two decades of gaming industry experience, she brings a wealth of insights to the table. Diversified Gaming Portfolio. Varied Business Models. About 1500 people full-time in core locations.

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Experimental mindset drives sustained growth

Game Daily

Evolving technology is transforming consumer behavior and, in the gaming business, you need to adapt to ensure that you stay relevant in the ‘new normal’. In this evolving advertising landscape, teams need to establish a clear test-and-learn pathway and adopt a fresh approach to gaming marketing to ensure continued innovation and growth.

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Supercell’s Strategic Initiatives that Will Transform the Company

Deconstructor of Fun

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. FRUSTRATION: These blog posts can also annoy game executives and senior leaders. Since 2018, Supercell has failed to ship a game that could survive a soft launch.

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Will Dislyte become Lilith’s third billion Dollar hit?

Deconstructor of Fun

This post is written by our friends, the fantastic Game Bakery substack team. Executive Summary Dislyte managed to stand out in a saturated CCG-RPG market thanks to its trendy, mysterious aesthetics and musical appeals, topping the download charts across major markets at launch.

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2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter

Deconstructor of Fun

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobile games.

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2021 Predictions #2 Will the Hypercasual Party Ever Stop???

Deconstructor of Fun

Our 2021 predictions have been sponsored by Facebook Gaming. Facebook Gaming helps developers and publishers to build, grow, and monetize their games. One of the most popular things during the past three years has been predicting the end of Hypercasual business model. So why are right this time around?