Deconstructor of Fun

JANUARY 31, 2023

Likelihood of the prediction: 62% #3 Paid UA Becomes a Break-Even Game Advertising is a commodity and in a race to the bottom. The advertising networks know that if we make $10 per player, it is their job to sell that player to us for $9.99. They focus on empowerment, clarity, efficiency, and work-life balance.

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Mobile Gaming Mobile Mobile Games 126

Deconstructor of Fun

JANUARY 10, 2021

Unrelated to the pandemic, Apple proposed a change to IDFA (Identifier for Advertisers), which was also a hot topic across mobile gaming. Advertisers use IDFA for more granular targeting (user characteristics) and campaign feedback while maintaining users’ privacy. DoF’s back of the napkin summary of IDFA depreciation.

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Brand Game Development

MAY 22, 2017

The first is what I call Content Mix. You have strike a balance. Having great content is half the battle. Lastly, you can use advertising to promote your Twitter. With advertising, you can practically guarantee a certain number of retweets, likes, website clicks, or views. I suggest taking a 5/3/2 approach.

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Dev Games Advertising Point and Click 130

Game Refinery

MAY 4, 2023

Many developers have invested in more innovative gameplay mechanics to broaden the audiences they can advertise to, with the diversification of game genres being a natural extension of that. This has led to some wildly unusual combinations.

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Mobile Gaming Mobile Mobile Mechanics 96

Brand Game Development

APRIL 23, 2018

In this past year, I’ve been using Facebook’s advertising system to increase the visibility of blog posts and to drive people to the Highways & Byways Kickstarter mailer. A few hundred dollars in advertising money have gone a really long way toward increasing the visibility of my projects. Making Early Content.

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Deconstructor of Fun

JUNE 3, 2020

The key to success is balancing IPM and LTV, and making sure that the gains on the IPM side are higher than the losses on the LTV side of the equation. They were also one of the first companies to run puzzle ads at scale, that are now used by pretty much every larger advertiser in the space. But be careful.

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Game Daily

NOVEMBER 28, 2023

Reflecting a common complaint about mobile game advertising, 72 percent of all respondents state it’s important to see actual gameplay footage in ads when deciding to install a game or not. Advertising remains the most successful discovery method for most players, with nearly half saying they rely on ads to choose their next game.

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Mobile Gaming Mobile Mobile Advertising 52

Logic Simplified

SEPTEMBER 18, 2023

Each type has its distinct advantages that enable you to strike a balance between visibility as well as user experience. This model allows players to download and play the game for free but charges for additional game features or content. There are various types of ads, like rewarded, playable, banner and interstitial ads.

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Games Game Developer Game Development Content 89

Deconstructor of Fun

FEBRUARY 27, 2023

As we discussed in the previous few articles, CPM is a function of CPI (LTV) and IPM (Creative Performance), and the higher the CPI and IPM, the more competitive the advertiser is. If a specific audience shows intent to engage with a particular type of creative (by interacting with it), we should cater the content behind the creative to them.

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iXie gaming

FEBRUARY 2, 2024

Providing regular updates, incentivizing events, and delivering fresh content are some common strategies adopted to keep players engaged. This strategy also has a hidden advantage for advertisers in obtaining new users by displaying their ads on games. Also, user retention is equally essential for revenue generation.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Games 52

Deconstructor of Fun

JUNE 6, 2022

Passes can generate different player experiences, follow a different balance, and emphasize different components depending on the genre and audience. It’s also important to understand that Passes are not a straightforward feature to balance that can be applied to any game without risks.

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Content Mechanics Balance Mobile 52

Deconstructor of Fun

APRIL 25, 2022

Developing a detailed, polished universe like this presumably took a lot of time and effort from the team, but it pays off in the end as they continuously push out more content over time for player engagement. In terms of content, the plot of Cookie Run: Kingdom advances very quickly while maintaining a grip on the details of the characters.

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Baking Simulation Build Animation 52

Game Daily

AUGUST 8, 2023

Its interpretation of “metaverse” includes digital spaces where “individual interactions are highly multidimensional, and they can participate more profoundly with digital content,” than with written content. ” This comes from a company with a stake in gaming and metaverse marketing.

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Media Entertainment Asset Technology 52

Deconstructor of Fun

MAY 20, 2020

Their attempt with Spooky Pop likely informed some of the good decisions that led to HDP: balancing known wins and innovation, testing a recognizable and previously loved IP and following best practices from top casual games. Florian Steinhoff has a great GDC talk about the balance of levels here.

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Puzzle Mechanics Content Data 52

Game Designing

JULY 30, 2023

It should also have a perfect balance of academic activities to enrich knowledge and earn practical skills for future employment. Selection of programs offered include: Advertising Animation and Visual Effects Game Development Graphic Design Motion Pictures and Television 2. It must encourage collaboration among students.

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Deconstructor of Fun

APRIL 2, 2022

Understanding players and marketability have also become more important, leading to larger companies increasingly building content fortresses – in which they acquire a user and move them between games in their portfolio. This has led to a resurgence in the value of IP in the market, as it is now harder to get new users.

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Mobile Mobile Balance Mobile Gaming 52

Deconstructor of Fun

SEPTEMBER 19, 2022

A low Lifetime Value per User (LTV) puts more weight on having a low Cost per Install (CPI) to get a positive Return Over Advertising Spending (ROAS). Additionally, the Puzzle genre is not suitable for brand/content creator marketing, one of the key Supercell marketing and distribution strengths. The full post can be found here.

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Puzzle Mechanics Content Dev 52

Deconstructor of Fun

JUNE 3, 2019

After carefully composing a balanced team of fighters, the player takes their party of stalwart heroes into battle. The Matchers Gonna Match E&P’s core gameplay is carefully designed and balanced. I do see why it’s difficult to scale and balance the matching gameplay with all kinds of level modifiers being present.

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Puzzle Build Feature Balance 52

Deconstructor of Fun

NOVEMBER 3, 2023

With Blizzard's expertise in creating compelling end-game content, Warcraft Rumble has the potential to become a major success and influence future game design trends. ? Plus given the size of Blizzard I’m sure they won’t go lightly when it comes to advertising and getting as many users as possible for launch day.

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Mobile Mobile Mobile Gaming Concepts 113

Deconstructor of Fun

AUGUST 27, 2019

Part of Fibonad Group (the largest Spanish digital advertising group offering Branding, Performance and Publishing services), Lab Cave has achieved more than 200 million organic downloads without running any paid acquisitions campaign. A well balanced revenue market share split across the East and West. Archero’s complete game loop.

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Balance Content Mechanics Mobile 52

Deconstructor of Fun

JANUARY 17, 2020

And given how important content is to the players of these games, this subscription offering naturally became a key revenue driver for CGs. East Side Games doubled down on Trailer Park Boys , showing that a periodically expanding IP based narrative built on well balanced systems can perfectly sustain idle games in the long run.

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Mechanics Platformer Studios Data 52

Deconstructor of Fun

NOVEMBER 2, 2023

With Blizzard's expertise in creating compelling end-game content, Warcraft Rumble has the potential to become a major success and influence future game design trends. Plus given the size of Blizzard I’m sure they won’t go lightly when it comes to advertising and getting as many users as possible for launch day.

Mobile 52

Mobile Mobile Mobile Gaming Concepts 52

Deconstructor of Fun

MARCH 4, 2019

content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. Since the defender has no way to protect his coins during a raid, the odds are balanced for the attacker by limiting the total loot that can be stolen and also fragmenting the total loot across the defender’s base.

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Radiator Blog

JUNE 30, 2022

CONTENT WARNING 1: I mention a suicide from a century ago. CONTENT WARNING 2: the game is rather explicit, but I've kept the imagery in this post relatively tame, at a semi-NSFW / soft-R rating. Moreover, in the case of sex clubs, the patron himself simultaneously becomes the advertised adventure."

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