Deconstructor of Fun
JANUARY 17, 2023
State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Noticeably, Tencent’s PUBG Mobile and Garena’s Free Fire were both down 37%.
Game Refinery
MAY 4, 2023
We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. This has led to some wildly unusual combinations.
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Deconstructor of Fun
DECEMBER 19, 2022
With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. In most app advertising inventories, you do not have many levers to pull.
Deconstructor of Fun
APRIL 12, 2023
In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. It’s Team Fight Tactics for casuals.
Deconstructor of Fun
JANUARY 31, 2021
Post-COVID investment flows in Social and mobile gaming emerged as one of the best performing sectors during coronavirus, and the ensuing influx of investment will likely impact companies large and small. Finally, please take the numbers presented with a giant grain of salt. Among the most notable transactions was Playtika’s recent $14.6
Deconstructor of Fun
APRIL 4, 2023
We dive into decline of hypercasual games and hybridcasual, an attempt by mobile game developers to adapt to the new normal in the industry. It’s no surprise to any readers of this newsletter that Apple set off a nuclear warhead into the heart of the mobile games business with IDFA deprecation, under the thin veil of user privacy.
PreMortem.Games
SEPTEMBER 14, 2023
Even as creatives in other entertainment industries continue to fight to make fair wages, a new front has opened in gaming as developers figure out what to do about Unity’s new fee structure. Starting in January 2024, Unity will introduce what it calls a ‘Runtime Fee’. But to smaller studios, the updated fee structure is a financial threat.
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