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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. The best in-game collaboration events are often mutually beneficial. Simulation RPG Vikingard collaborates with TV show, Vikings.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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The Curious Case of Playable Ads and Traditional Marketing Strategies

Deconstructor of Fun

It’s likely you’ve seen these playable ads on social media or mobile news feeds - they often resemble mini-games or animations that users can play around with or view. For example: The puzzle game Royal Match created a simple match-3 playable ad to showcase its core gameplay.

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Game Art Studio: The Future of Game Development?

iXie gaming

What is a Game Art Studio? Game art studios are organizations specializing in producing digital interactive media. Still, they all provide a similar service: they produce graphics and animation for games, web applications, and other digital content. What do Game Art Studios do? Casual Mobile Art.

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How To Overcame Post-Launch Slump - The Case of Merge Garden

Deconstructor of Fun

Merge Dragons never strayed from merge mechanics and exclusively contained puzzles that players could solve by merging various items. The core gameplay was true and tested Match-3 puzzle while the meta game was merge inspired. The game combined two different core loops but didn't make either of them obligatory.

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How Cookie Run Bakes its Monster Revenue

Deconstructor of Fun

Cookie Run is has some imporessive traction in the Western markets, which may potentially turn this game into a proper worldwide hit. The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. In the next few chapters, we’ll visit these topics one by one.

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Why Renovation and Construction Elements Are Becoming More Popular in Casual Games

Game Refinery

Mobile game developers are constantly looking for new ways to bring in new players and keep existing players engaged with their games. One of the most successful ways of doing this is by introducing meta elements – gameplay elements and mechanics from other game genres – into your game.