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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. The best in-game collaboration events are often mutually beneficial. Simulation RPG Vikingard collaborates with TV show, Vikings.

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What are The Best Ad Networks for Mobile Games and Apps?

Game Biz

Mobile gaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobile gaming has grown so rapidly. Games are fun and can be addictive. What are Mobile Ad Networks?

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. So what are the benefits?

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Crunchyroll adding games to subscription service

GamesIndustry.biz

Crunchyroll is the latest streaming service to add mobile games to its offering. The Sony-owned anime broadcaster introduced the Crunchyroll Game Vault on November 7, which will be available for subscribers of the service's Mega and Ultimate Fan tiers.

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The Curious Case of Playable Ads and Traditional Marketing Strategies

Deconstructor of Fun

It’s likely you’ve seen these playable ads on social media or mobile news feeds - they often resemble mini-games or animations that users can play around with or view. Rather than passive media consumption, users actively participate on their own terms. This hands-on interaction makes compelling impressions.

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Olivier Madiba’s Kiro’o Games is building a Pan-African entertainment ecosystem

PreMortem.Games

Founder and CEO Olivier Madiba is pursuing his dream of creating the biggest African game studio by building a Pan-African entertainment ecosystem which encapsulates games, comics, animation and even restaurants. It led him to realise that Kiro’o Games was not just about entertainment anymore. This is his story.

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Bukola Akingbade of Kucheza Gaming on nurturing dreams and shaping industries

PreMortem.Games

The Wild Kingdoms (Itan Orisha) by Kucheza Gaming She compared her childhood to her sons’, noting the significant changes in media consumption and behaviour due to technological advancements. Through initiatives like mobile game jams and interschool esports, she aims to foster girls’ interest in STEAM fields.

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