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Playtika cuts two executive roles amid leadership restructure

GamesIndustry.biz

Playtika has terminated the roles of chief revenue officer and chief operating officer. The decision sees Shlomi Aizenberg and Ofer Kinberg departing from the mobile games company. As reported by MobileGamer.biz , CEO Robert Antokol made the announcement during the firm's Q1 financial report. Read more

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Playtika earmarks up to $1.2bn for mergers and acquisitions

GamesIndustry.biz

Sign up for the GI Daily here to get the biggest news straight to your inbox Playtika has halted its search for a buyer and aims to spend $1.2 The company made its capital allocation announcement during its newly released Q4 2023 earnings. billion on M&A activity over the next three years. Read more

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Kabam on crossing over to PCs

GamesIndustry.biz

Kabam's official website bills the company as "The best in mobile gaming," but the publisher behind Marvel Contest of Champions and Disney Mirrorverse is increasingly looking beyond the world of tablets and smartphones. Read more

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Playtika goes from social casino to casual - and that’s not good

Deconstructor of Fun

We follow up and expand upon the Playtika and social casino-discussion that took part in the latest “This week in games”-podcast by going through the latest earnings reports from Playtika (you can find the link to the podcast below) On the go? In Today’s Email ? Listen to one of our podcasts from this week, we’ve got ? Subscribe here!

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2022 Predictions #4 Casino Games Brace for Impact

Deconstructor of Fun

Playtika and Moon Active were the top publishers of Casino titles in 2020 and 2021 in terms of both revenue and downloads. Two very unique Israeli publishers, Playtika and Moon Active dominate the top. Playtika is a public corporation known as a top operator. Aristocrat and Playtika have a large lead in revenues.

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Secrets to Successful Cross-Promotion

Deconstructor of Fun

The sudden rise of the weight companies put on cross-promotion is of course due to the IDFA deprecation that has to some extent further accelerated consolidation in the industry. Playtika is one of the main consolidators in the industry. What does a cross-promotion setup look like and what are the tools used by Playtika?

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Battle Royale Meets Casino Royale

Deconstructor of Fun

History It all started as Cash King — a one-button Wheel of Fortune social casino game released in 2010 on Facebook, created by Israeli company Jelly Button (later acquired by Playtika and renamed Pirate Kings.) Then in 2016 another Israeli company, Moon Active, launched Coin Master on mobile featuring Pigs, Vikings, and Coins.