Remove Content Remove Mechanics Remove Media Remove Mobile Gaming
article thumbnail

The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

article thumbnail

How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. Promotional collaboration events in the top 10% (Revenue) of China midcore games (source: GameRefinery SaaS platform).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Curious Case of Playable Ads and Traditional Marketing Strategies

Deconstructor of Fun

It’s likely you’ve seen these playable ads on social media or mobile news feeds - they often resemble mini-games or animations that users can play around with or view. This strategy can lead to increased retention and deeper interaction with the ad content, ultimately resulting in better conversion rates for advertisers.

article thumbnail

Where to find and how to pick the right trend for your hypercasual game

PreMortem.Games

In addition to the series of articles about hypercasual games and the social media trends that inspire them, AppMagic talked to AZUR Games and FreePlay, both developer and publisher in the mobile- and hypercasual games market. How do you track mobile market trends?

article thumbnail

Hypercasual games stagnate, but Japanese publisher KAYAC maintains faith

PreMortem.Games

” “As evident from everyone’s fixation on social media for years, content that humans instinctively find interesting continues to emerge infinitely. We can take inspiration from content going viral on platforms like TikTok and YouTube, and indeed, we have created hit games in 2023 by doing so. .”

Games 104
article thumbnail

Web3 metaverse MMO Avalon unveiled in new trailer

Game Daily

With the technology and tools we’re developing alongside our partners, we want to foster a community for our namesake game that is able to create their own content and benefit from it, and immerse themselves in content that others have made and shared.” ” Core to Avalon will be player-created content.

Racing 98
article thumbnail

Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).