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2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile

Deconstructor of Fun

Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). Data from China, Korea and Japan are excluded as this analysis focuses on Western markets only. Laura Taranto has 12 years experience in casual games and is a product advisor and puzzle game aficionado.

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How to Leverage Trends and Motivations to Build Better Casual and Hyper-Casual Games

Game Refinery

Widely regarded as the biggest trendsetter when it comes to entertaining content, the short-form video content platform, TikTok, has become the new home for viral content. year-over-year from 2021 to 2022 (TikTok Internal Data, 2022) – makes it the perfect place to find inspiration for casual and hyper-casual mobile games.

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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

Publishers and studios are constantly looking for new ways to improve these, whether it’s with more powerful ad creative to boost UA or by adding new gameplay mechanics and features to improve player retention. Minigames have continued to grow in popularity since the IDFA changes, especially amongst casual and midcore games.

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Game-Changing Storytelling: How To Integrate Narrative Elements in Mobile Games

Game Refinery

To put you on the right track, we’ve taken a deep dive into four games that have delivered innovative storytelling in four subgenres: Merge Puzzle from the Casual category, and MMORPG, Action RPG, and 4X Strategy from the Mid-core category. The top 200 merge game titles (source: GameRefinery platform).

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2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter

Deconstructor of Fun

An essential data platform for all mobile gaming studios. Data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. This is because we don’t want to reduce the actionability of the data with games that succeed massively in what can be described as closed domestic markets.

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The top 22 mobile games of 2022

Game Analytics

Think of this as a hyper-casual Beyblade game with a merge mechanic mixed in the middle. What we liked about Spinner Merge is how they came about the idea of bringing in the merge mechanic. relied on data to figure out what they wanted this game to be. The core gameplay follows a ‘build and battle mechanic’.

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Iteration over Innovation? Case: Makeover Match

Deconstructor of Fun

Although the Tactile team has several titles under their portfolio, the well-known swapping mechanic is not very common among their games. Especially with their two most recent titles Lily’s Garden and Penny & Flo , Tactile has been a stronghold for story-driven puzzle games with the collapse mechanic.

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