Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Access all of our previous predictions.

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Game Refinery

APRIL 6, 2023

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

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Game Refinery

JUNE 21, 2023

Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns. for coins used to purchase in-game hints.

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Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company.

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Deconstructor of Fun

NOVEMBER 14, 2022

As we look out to our plans for 2023, we will continue to increase marketing investment in our growth franchises while being disciplined and data-driven in how we allocate marketing capital. billion in September quarter but lowers outlook NCSoft invests $15M in Mysten Labs for Web3 gaming infrastructure Square Enix' s H1 sales dip to $1.1

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Deconstructor of Fun

DECEMBER 13, 2022

As the Supercell blog post stated a year ago, “ We are establishing this new team to pursue a specific goal: assemble and enable the best talent in North America to create what’s next across any platform, not just mobile. We want to build ambitious games players may not expect from Supercell. It’s two teams , actually.

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Deconstructor of Fun

JUNE 3, 2020

This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. Becoming the first mover is not something you can replicate on the existing platforms in 2020. That’s how confident they (and we) are in their platform.

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Deconstructor of Fun

FEBRUARY 13, 2022

An essential data platform for all mobile gaming studios. Data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. IP games are usually Slot games, which is in line with the real-life casinos. Bingo games have the highest female user base among Casino titles.

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Game Refinery

JANUARY 5, 2023

They say imitation is a form of flattery, and there’s no shortage of mobile games that share a striking similarity with other popular titles in the PC, console and mobile markets. Stumble Guys Player Motivations (Source: GameRefinery SaaS platform). In total, Stumble Guys raked in over 219 million downloads.

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Deconstructor of Fun

JANUARY 13, 2021

Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). They can see what creatives work.

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Deconstructor of Fun

SEPTEMBER 10, 2019

This two part series on how to build and grow products with data is written by, Oleg Yakubenkov , CEO @ GoPractice. Oleg has built his data driven product management expertise working on some of the biggest games as well as some of the biggest social platforms in the World.

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Deconstructor of Fun

JANUARY 31, 2022

An essential data platform for all mobile gaming studios. In this analysis, data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. The money you save on platform fees will go directly into further improving and growing your games. Well played, Lilith….

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Game Analytics

DECEMBER 20, 2022

Roblox is an absolutely massive platform, with over 32 million experiences and 52 million active users. But making a game there is unlike making a game anywhere else. Don’t make it like a mobile game. The players just aren’t receptive to this style of game.”. Roblox is a social platform.

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Deconstructor of Fun

JANUARY 19, 2021

Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s).

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Deconstructor of Fun

MARCH 14, 2023

Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobile game execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the “Apple global mobile game recession”.

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Games Cross platform Mobile Mobile 59

Deconstructor of Fun

JULY 23, 2020

I believe that the deprecation of the IDFA will catalyze a period of accelerated consolidation in the mobile gaming space via M&A. Smaller, single-game mobile gaming studios will see their growth trajectory obstructed completely and suddenly. The valuations of these companies will drop rapidly.

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Deconstructor of Fun

JUNE 3, 2019

This was the date that the social games giant had acquired a relatively unknown Finnish developer, Small Giant. The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Wooga GmbH.

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Big Games

OCTOBER 10, 2023

Depending on these, you can make a budget-friendly game or the next GTA. Keep reading this blog to understand how mobile game development costs differ from AAA games. Will it be a 2D puzzle or an AAA game like Grand Theft Auto V? Believe us, it’s worth every minute of your time. And what genre will you pick?

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AWS Games

DECEMBER 1, 2022

Blog Authors: David Holladay - AWS Game Tech Head of PMM & Ryan Greene - AWS Game Tech Sr. Incredibuild’s solution gives game developers and DevOps managers a smart, scalable platform to continuously build, improve, and release their games. Evercore Heroes, developed and published by Vela Games. “

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Deconstructor of Fun

NOVEMBER 27, 2023

In the world of mobile gaming, creating an outstanding game is just the beginning. The real challenge lies in getting that game into the hands of players worldwide. This is where the role of a product marketing manager comes into play, serving as the linchpin connecting a game's inner vision to the outside world.

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Deconstructor of Fun

SEPTEMBER 11, 2023

In the latest episode of the DoF Podcast, Mishka reconnects with Rina Onur Sirinoglu, CEO of Spyke Games, to talk about her exciting new mobile gaming venture, which recently secured a $55 million seed round. We never put anything into the game without thorough testing, even if it means delaying us for two to three weeks.”

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Deconstructor of Fun

APRIL 25, 2022

Cookie Run is has some imporessive traction in the Western markets, which may potentially turn this game into a proper worldwide hit. The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. Build & Harvest Mode in Cookie Run: Kingdom.

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Deconstructor of Fun

JULY 24, 2023

You can watch or listen to the full conversation on your preferred podcast platform below! Youtube Listen on Spotify Playrix is the third largest mobile game maker in the world You likely know Playrix from its hit titles Homescapes, Gardenscapes, Fishdom, and Township. Source: Data.ai

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Deconstructor of Fun

JULY 19, 2021

You definitely lose a richness of data, and that data would be aggregated for Limited Ad Tracking (LAT) users, but it doesn’t mean you can’t build campaigns based on conversion. This will make high-value ad placements more competitive, but can also make lower value placements often seen in hypercasual games less competitive.

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Deconstructor of Fun

OCTOBER 27, 2020

Playrix is one of the powerhouses in the puzzle genre thanks to Gardenscapes and Homescapes’ current success. And while those two titles dominate the top charts, Playrix road to the top started a long time ago with a non-assuming little game know as Township. The game was launched in 2011 as a freemium social game first as Google+ (!)

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Deconstructor of Fun

JANUARY 17, 2020

Unless otherwise specified, all the data has been provided by the wonderful services of App Annie and analysed by the author(s). Kudos to their unrivalled data support! Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2:

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Deconstructor of Fun

JANUARY 21, 2021

Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s).

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Mobile Mobile Cross platform Puzzle 52

Deconstructor of Fun

MAY 4, 2020

All the data is derived from Sensor Tower’s fantastic data plarform. Most mobile gaming companies bet on incremental innovation as their gateway to success. They make marginal improvements to an existing game, hoping to convince enough players to switch to their game. Cover image: Talouselämä. #1

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Deconstructor of Fun

APRIL 2, 2022

Gaming expert speakers talked about the hottest topics in the gaming industry from 2022 predictions to rising game categories, from blockchain & NFT gaming to launch strategies. Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun.

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Deconstructor of Fun

SEPTEMBER 13, 2021

If you’re interested in growing your business on mobile and beyond, look no further. Xsolla has dedicated tools that will help you create your own online commerce platform, improve your performance marketing and discoverability, and expand your game business on mobile and PC. This post is sponsored by Xsolla.

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Deconstructor of Fun

JUNE 6, 2022

But they’ve long since stopped being exclusive to mid-core, cosmetic-driven games and nowadays are present in a constantly growing amount of genres and games. The fact that Battle Passes have been successful on audiences so alien to each other like MOBAs and Match-3 Puzzle fans shows how versatile its design can be.

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Deconstructor of Fun

MARCH 22, 2021

The round also saw contributions from two top tier funds; Balderton Capital and Makers Fund Dream Games (who are hiring…) is now responsible for setting a record for the single largest Series A round ever raised by a Turkish company. Thus a full breakdown of the newly released game is warranted. It made $5.1

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Deconstructor of Fun

AUGUST 27, 2019

This deconstruct is written by Eva Grillova (Game Designer at Smirk Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). Unless otherwise specified, all ranking, downloads and revenue data below has been acquired through the wonderful data services of App Annie. the second piece of the puzzle.

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