Deconstructor of Fun

JANUARY 24, 2022

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobile games.

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Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. It’s Team Fight Tactics for casuals.

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Game Refinery

APRIL 6, 2023

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

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Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Access all of our previous predictions.

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Deconstructor of Fun

DECEMBER 13, 2022

TWiG #212 - Apple's New Price Points / Game Genre Taxonomy pt 2 / Nintendo's Mobile Strategy ? As the Supercell blog post stated a year ago, “ We are establishing this new team to pursue a specific goal: assemble and enable the best talent in North America to create what’s next across any platform, not just mobile.

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Deconstructor of Fun

NOVEMBER 14, 2022

As we look out to our plans for 2023, we will continue to increase marketing investment in our growth franchises while being disciplined and data-driven in how we allocate marketing capital. You can imagine there are two issues with social casino.

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iXie gaming

JUNE 23, 2023

Here are some examples of the most common wearable technology: ● Smart Watches: These devices offer features like fitness tracking, notifications, messaging, music control, and mobile app integration. For instance, they can use motion sensors and biometric data tracking capabilities to create immersive and interactive gaming experiences.

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Game Refinery

JUNE 21, 2023

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.

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Deconstructor of Fun

FEBRUARY 13, 2022

An essential data platform for all mobile gaming studios. Data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. As people were locked down and real-life casinos shut down, casino games on mobile made bank. Casino on Mobile Trends, Demographics, Audience, and IPs.

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Deconstructor of Fun

JUNE 3, 2020

This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. Becoming the first mover is not something you can replicate on the existing platforms in 2020. That’s how confident they (and we) are in their platform.

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Deconstructor of Fun

JANUARY 13, 2021

Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). Data from China, Korea and Japan are excluded as this analysis focuses on Western markets only. In fact, Hypercasual games alone made up for ~45% of 2019’s total download volume across all mobile games.

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Deconstructor of Fun

JANUARY 19, 2021

Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). Data from China, Korea and Japan are excluded as this analysis focuses on Western markets only. Role-Playing Games on Mobile The RPG market is a high risk, high reward genre walled by a robust entry barrier.

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Deconstructor of Fun

SEPTEMBER 6, 2021

With the tool from ironSource we know the fee, we have total control and we have full transparency over our data. Best Fiends is a puzzle game. They boast industry’s largest in-app video ad network, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

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Deconstructor of Fun

JANUARY 31, 2022

An essential data platform for all mobile gaming studios. In this analysis, data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. The money you save on platform fees will go directly into further improving and growing your games. This analysis is sponsored by Xsolla.

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Deconstructor of Fun

MAY 20, 2020

Mobile developers look up their fake AppStore accounts and download with excitement wondering what the new game could be. A bold move for Supercell, going against giants that continue to rule the casual puzzle space. Curiously, market data shows that the simpler “Scapes” style games actually perform better than Fishdom.

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Deconstructor of Fun

SEPTEMBER 10, 2019

This two part series on how to build and grow products with data is written by, Oleg Yakubenkov , CEO @ GoPractice. Oleg has built his data driven product management expertise working on some of the biggest games as well as some of the biggest social platforms in the World.

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Game Analytics

DECEMBER 20, 2022

Roblox is an absolutely massive platform, with over 32 million experiences and 52 million active users. Don’t make it like a mobile game. Often, developers coming from the mobile gaming industry will assume that they can replicate their success by rebuilding their games on Roblox. Roblox is a social platform.

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Deconstructor of Fun

FEBRUARY 24, 2020

This blog post is brought to you by ironSource - a growth platform that turns amazing studios into amazing businesses. So we suggest that you head on to ironsrc.com and check the platform for yourself! ? But games are a powerful platform that can convey emotions, learning and meaning. Will you make another puzzle game?”.

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Deconstructor of Fun

MARCH 14, 2023

Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobile game execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the “Apple global mobile game recession”.

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Games Cross platform Mobile Mobile 59

Deconstructor of Fun

JUNE 3, 2019

The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. There was also this no-name developer Supercell that launched their first mobile games just few miles away back in 2012. Wooga GmbH.

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Big Games

OCTOBER 10, 2023

Keep reading this blog to understand how mobile game development costs differ from AAA games. Will it be a 2D puzzle or an AAA game like Grand Theft Auto V? Windows, PS, or iOS– Your Targeted Platform In order to deliver a high-quality experience to players, brands are trying to optimize their games to multiple platforms.

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AWS Games

DECEMBER 1, 2022

This blog post presents data and findings from an annual survey of professional video game developers conducted by Amazon Web Services (AWS) during October and November, 2022, alongside details about new AWS for Games solutions and customer stories. Kinesis Data Streams is great for our metrics pipeline, ” says Maynard. “ Highlights.

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Deconstructor of Fun

JANUARY 21, 2021

Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). Data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. This makes the genre second largest on mobile in (outside key Asian markets) after Puzzle games.

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Deconstructor of Fun

JULY 23, 2020

This post is written by Eric Seufert , a strategy consultant and the owner of Mobile Dev Memo In Norse mythology, Ragnarök is a series of events, including a great battle, foretold to lead to the death of a number of great figures and gods, natural disasters and the submersion of the world in water.

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Deconstructor of Fun

NOVEMBER 27, 2023

In the world of mobile gaming, creating an outstanding game is just the beginning. Tune in to the podcast below through your platform of choice: What Precisely Is Product Marketing? They analyse market data, from competitors' average downloads to revenue figures, searching for hidden opportunities.

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Deconstructor of Fun

SEPTEMBER 11, 2023

In the latest episode of the DoF Podcast, Mishka reconnects with Rina Onur Sirinoglu, CEO of Spyke Games, to talk about her exciting new mobile gaming venture, which recently secured a $55 million seed round. Yet, the real game-changer came when they borrowed a fraction of these strategies and applied them to an entirely new puzzle game.

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Deconstructor of Fun

JULY 19, 2021

s conversion postbacks on acquired users from Mobile Dev Memo. You definitely lose a richness of data, and that data would be aggregated for Limited Ad Tracking (LAT) users, but it doesn’t mean you can’t build campaigns based on conversion. Explanation for ios14.5’s

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Deconstructor of Fun

JULY 24, 2023

You can watch or listen to the full conversation on your preferred podcast platform below! Youtube Listen on Spotify Playrix is the third largest mobile game maker in the world You likely know Playrix from its hit titles Homescapes, Gardenscapes, Fishdom, and Township. Source: Data.ai

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Deconstructor of Fun

APRIL 25, 2022

The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. By embracing and encouraging gamers’ motivation to collect and to cultivate, the card battling genre has become a proven formula for mobile companies and studios to maximize their revenue.

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Deconstructor of Fun

OCTOBER 27, 2020

Playrix is one of the powerhouses in the puzzle genre thanks to Gardenscapes and Homescapes’ current success. Township has been on mobile platforms since 2013 and generated around a Billion Dollars in life-time revenues. Data from the best in business, Sensor Tower. exclusive and then on Facebook canvas.

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Deconstructor of Fun

JUNE 20, 2019

Matchington Mansion is a top 5 puzzle game with raking in over $15M a month in net revenues. Data in this deconstruction is provided by ultra awesome Sensor Tower. Puzzle is the biggest category on mobile while Match & Blast games is the biggest sub-category with $3Bn in 2018 revenues and almost 30% year-on-year growth.

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Deconstructor of Fun

JANUARY 17, 2020

Unless otherwise specified, all the data has been provided by the wonderful services of App Annie and analysed by the author(s). Kudos to their unrivalled data support! Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2:

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Deconstructor of Fun

MAY 4, 2020

All the data is derived from Sensor Tower’s fantastic data plarform. Most mobile gaming companies bet on incremental innovation as their gateway to success. Clash of Clans has shown unprecedented staying power by staying in the top 10 grossing since 2012 (data: Sensor Tower). Cover image: Talouselämä. #1

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Deconstructor of Fun

APRIL 2, 2022

Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun. Mobile gaming megatrends Eric Seufert, Mobile Dev Memo. Mobile ad spending worldwide is going up and shifting faster than ever from traditional channels like TV, OOO into digital.

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Deconstructor of Fun

SEPTEMBER 13, 2021

If you’re interested in growing your business on mobile and beyond, look no further. Xsolla has dedicated tools that will help you create your own online commerce platform, improve your performance marketing and discoverability, and expand your game business on mobile and PC. This post is sponsored by Xsolla.

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Deconstructor of Fun

JUNE 6, 2022

The fact that Battle Passes have been successful on audiences so alien to each other like MOBAs and Match-3 Puzzle fans shows how versatile its design can be. Call of Duty Mobile Battle Pass offers both exclusive instant rewards and a 25% XP boost for players that choose to buy the kickstarted version of the Pass. Pass Gifting.

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Deconstructor of Fun

MARCH 22, 2021

Early this year the Turkish mobile startup Dream Games has raised $50 million in new funding ($57.5M Especially since the game seeks to dominate the puzzle genre, which is the largest and arguably the most competitive genre in mobile games. In casual games overall, puzzle games account for just over 50% of all revenue for 2020.

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