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From Concept to Launch: The Step-by-Step Game Development Process

Big Games

A lot of brainstorming and analysis goes into developing the concept that sets it apart from the crowd. A sure proof of the concept or idea has to be generated to see how viable and feasible it will be for the gaming studio to develop the game. It creates anticipation and buzz for a compelling game launch.

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Bukola Akingbade of Kucheza Gaming on nurturing dreams and shaping industries

PreMortem.Games

She highlighted the shift from scheduled TV programs where TV was on between 4 pm and 10 pm when she was a child to on-demand content today. She observed an evolution in her children’s preferences from traditional Disney shows to influencer and gameplay content. It was a piece about architecture and advertising.

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The Influence of Demographics on the Video Game Industry

Logic Simplified

Knowing the age, gender, location, income level, and other characteristics of potential players allows them to make sure that their games are targeted to specific groups and that the game content resonates with their audience. Demographic information also influences game design decisions. Does the audience like AR and VR games?

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What is AI art and how will it impact artists?

CG Spectrum

How will AI impact artists such as digital illustrators and concept artists ? We explore what AI art is, the types of AI art available, and hear from Concept Artist and CGS Dept. Digital painting by Foundations of Concept Art and Digital Illustration Course graduate, Elizabeth Hoffmeister.

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Eludamos special issue on Playfulness across Media

Jesper Juul

Table of Contents. The Meaning of Playfulness: A Review of the Contemporary Definitions of the Concept across Disciplines. Playful Strategies in Print Advertising. Here’s the new Eludamos special issue on Playfulness across Media , edited by Jan-Noël Thon. Perspectives. Introduction: Playfulness across Media. Kieron Brown.

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Experimental mindset drives sustained growth

Game Daily

In this evolving advertising landscape, teams need to establish a clear test-and-learn pathway and adopt a fresh approach to gaming marketing to ensure continued innovation and growth. Meta] : We know that with the changes in the ecosystem, measurement has been challenging across digital advertisers.

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2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace

Deconstructor of Fun

To my mind, the Zeitgeist of mobile gaming in 2019 wasn’t captured in the launch of a game, such as Call of Duty Mobile, or a platform, such as Apple Arcade or Google Stadia, but rather through the egregiously misleading mobile gaming ads that proliferated and saturated advertising channels over the course of the year.