Deconstructor of Fun

MAY 9, 2023

Dream Games has joined that list by bolstering its hold on match-3 puzzles and widening its already mass-market audience through the addition of its newest game, Royal Kingdom , which features one of the smoothest casual PvP designs in the market. This makes sense; in context, why change a formula that works if you don’t need to?

Puzzle 69

Puzzle Mechanics Feature Build 69

Deconstructor of Fun

FEBRUARY 27, 2023

As we discussed in the previous few articles, CPM is a function of CPI (LTV) and IPM (Creative Performance), and the higher the CPI and IPM, the more competitive the advertiser is. The misleading ad push was succeeded by the famous "Pull the pin" puzzle-style ads that put Evony and Hero Wars on the map in the past few years.

Mobile Gaming 132

Mobile Gaming Mobile Mobile Puzzle 132

Deconstructor of Fun

SEPTEMBER 19, 2022

Clash Quest is Supercell’s most recent attempt at disrupting the puzzle category through titles like Smash Land , Spooky Pop, and Hay Day Pop , each of them trying to achieve success from different angles. Clash Quest 101 In terms of gameplay, Clash Quest can be categorized as a blast-based midcore Puzzle game with some RPG components.

Puzzle 52

Puzzle Mechanics Content Dev 52

Game Refinery

MAY 4, 2023

In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. In many respects, this change isn’t particularly surprising.

Mobile Gaming 96

Mobile Gaming Mobile Mobile Mechanics 96

Deconstructor of Fun

FEBRUARY 7, 2021

But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

JANUARY 24, 2022

Casual Games in 2022 In our taxonomy, built together with Sensor Tower, the casual games category is divided into seven genres: Puzzle, Hypercasual, Arcade, Tabletop, Simulation, Lifestyle, and Geolocation. Puzzle Games The King is Back. Outside of Merge, 2021 felt a bit empty with respect to new puzzle games.

Puzzle 52

Puzzle Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

JULY 19, 2021

In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. How in-game ATT acceptance is affected by the advertising app’s ATT acceptance rate by Business of Apps.

Advertising 52

Advertising Games Platformer Studios 52

Deconstructor of Fun

JUNE 6, 2022

The fact that Battle Passes have been successful on audiences so alien to each other like MOBAs and Match-3 Puzzle fans shows how versatile its design can be. When considering Passes, it’s important to note that they are not exclusively a monetization feature. We dive even deeper (or skip the reading) with a podcast on battle passes.

Content 52

Content Mechanics Balance Mobile 52

Deconstructor of Fun

JANUARY 31, 2021

A good example of this is Huuuge, which focused on social features and was able to carve its spot in the highly competitive market to a point where they are now a big publisher diversifying into other genres. This is especially notable in slots design, where meta-features and slot machines are typically developed by separate teams.

Mobile 52

Mobile Mobile Games Feature 52

Deconstructor of Fun

APRIL 25, 2022

Developing a detailed, polished universe like this presumably took a lot of time and effort from the team, but it pays off in the end as they continuously push out more content over time for player engagement. In terms of content, the plot of Cookie Run: Kingdom advances very quickly while maintaining a grip on the details of the characters.

Baking 52

Baking Simulation Build Animation 52

Deconstructor of Fun

APRIL 2, 2022

Understanding players and marketability have also become more important, leading to larger companies increasingly building content fortresses – in which they acquire a user and move them between games in their portfolio. This has led to a resurgence in the value of IP in the market, as it is now harder to get new users.

Mobile 52

Mobile Mobile Balance Mobile Gaming 52

Deconstructor of Fun

JUNE 3, 2020

This article is the last and, the most important piece of the “scaling” puzzle focusing on the nothing less than the game that is being promoted and the teams that are promoting it. An example of that would be changing the early monetization to feature more smaller purchases (vs fewer larger ones) to help speed up the learning phase.

Games 52

Games Mobile Mobile Art 52

Deconstructor of Fun

AUGUST 27, 2019

Part of Fibonad Group (the largest Spanish digital advertising group offering Branding, Performance and Publishing services), Lab Cave has achieved more than 200 million organic downloads without running any paid acquisitions campaign. Apple did feature Archero a week later and this is also when PewDiePie launched his influencer video.

Balance 52

Balance Content Mechanics Mobile 52

Deconstructor of Fun

APRIL 12, 2023

Rush Wars was the PvE version of Clash Royale in the Boom Beach setting Clash Quest was Legend of Solgard in the Clash setting Hay Day Pop was a puzzle and decorate game with Hay Day IP Everdale is a Hay Day Derby feature as a game Clash Mini is the most innovative one. It’s Team Fight Tactics for casuals. Quite the contrary.

Mobile 118

Mobile Mobile Engine Engineering 118

Game Refinery

JUNE 21, 2023

Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns. The match3 puzzler Best Fiends demonstrates this well.

Mobile Gaming 16

Mobile Gaming Mobile Mobile Games 16

Deconstructor of Fun

FEBRUARY 3, 2020

This is showcased in the downward trending right-side graph, where we use the “average number of games Playtika’s key slots titles are being advertised in” as a proxy for UA spend. This can be seen in the image below, where Simulation, Merge Puzzle and MOBA titles from Big Fish and Plarium are currently in soft-launch.

Mobile 52

Mobile Mobile Feature UX 52

Deconstructor of Fun

NOVEMBER 3, 2023

Warcraft Rumble features an innovative progression meta, allowing players to build armies with leaders and troops and allows for almost unlimited gameplay which is interesting compared to other games in the genre such as Marvel Strike Force and Galaxy of Heroes etc. Where the game shines though is in the upgrading of your Troops.

Mobile 113

Mobile Mobile Mobile Gaming Concepts 113

Radiator Blog

JUNE 30, 2022

CONTENT WARNING 1: I mention a suicide from a century ago. CONTENT WARNING 2: the game is rather explicit, but I've kept the imagery in this post relatively tame, at a semi-NSFW / soft-R rating. A dense randomized mini-chess puzzle where everything matters. SPOILER ALERT: This post spoils what happens in the game.

Code 52

Code Educational Education Prototyping 52

Deconstructor of Fun

NOVEMBER 2, 2023

Warcraft Rumble features an innovative progression meta, allowing players to build armies with leaders and troops and allows for almost unlimited gameplay which is interesting compared to other games in the genre such as Marvel Strike Force and Galaxy of Heroes etc. Where the game shines though is in the upgrading of your Troops.

Mobile 52

Mobile Mobile Mobile Gaming Concepts 52

Deconstructor of Fun

JANUARY 17, 2020

On looking deeper, it was found that this was driven by two things - 30-35% of the growth was driven by increased IAP integration in various hypercasual mini-genres, most notably Puzzle. And given how important content is to the players of these games, this subscription offering naturally became a key revenue driver for CGs.

Mechanics 52

Mechanics Platformer Studios Data 52