GamesIndustry.biz

NOVEMBER 9, 2023

The suit, filed in San Diego Superior Court, accuses the games platform of violating California's Unfair Competition Law, False Advertising Law, Consumer Legal Remedies Act, and State Consumer Protection Acts.

Advertising 102

Advertising Platformer Content Games 102

GamesIndustry.biz

JUNE 8, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Twitch has removed changes to its advertising guidelines following backlashes and threats of content creators leaving the platform. As reported by BBC News , these rules would have reduced streamers' methods of generating income. Read more

Advertising 85

Advertising Content Platformer 85

PreMortem.Games

JUNE 22, 2023

These emerging players are at the forefront of consuming game-related content alongside their active involvement, emphasizing the growing trend of watching gaming-related media alongside playing. More than one platform Almost half of all gamers actively play on more than one platform.

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Cross platform Mobile Mobile Platformer 104

Filmustage

MAY 3, 2023

Noteworthy instances of successful crowdfunding endeavors include "Blue Ruin" , which garnered over $37,000 on Kickstarter, and "Kung Fury" , which accumulated over $630,000 on the same platform. Indiegogo - A multifaceted crowdfunding platform accommodating various projects, including films.

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Film Indy Platformer Agent 52

PreMortem.Games

SEPTEMBER 14, 2023

Based on the number of users installing a game, the platform will trigger a fee depending on specific revenue and installation thresholds. Digitalization has resulted in a glut in gaming content and increased marketing expenses. And larger publishers already locked into the platform now face increased costs to their titles.

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Engine Engineering Game Engine Platformer 115

Game Daily

NOVEMBER 24, 2023

The complaint states: “Roblox advertises its product as ‘family friendly’ despite rampant inappropriate and predatory conduct.” Founder Alexandra Walsh commented: “There’s a misperception that Roblox is safe – the brand has a bit of a halo around it due to the company falsely advertising itself that way to parents.”

Fighting 87

Fighting Advertising AI Media 87

PreMortem.Games

FEBRUARY 2, 2024

He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says.

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Dev Advertising Internet Development 160

PreMortem.Games

NOVEMBER 29, 2023

Disclosure: This article has been written as a part of a paid cooperation with Xsolla Game demos are as important to a successful game marketing strategy as trailers and advertising. Typically highlighting a game’s mechanics in their raw form, even before content and visuals receive their final polish.

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Demo Mechanics Games Bug 234

Filmustage

JULY 31, 2023

Global reach: Social media platforms break geographical barriers, allowing film promotions to reach audiences worldwide instantly. ? Influencer impact: Celebrities, critics, and popular content creators can leverage their substantial follower base to boost a film's popularity. ?

Film 52

Film Media Content Platformer 52

Deconstructor of Fun

FEBRUARY 26, 2024

The platform killed the booming gaming business by handicapping the distribution channels used to grow our games. I believe that mobile games could be facing the same deliberate death-by-a-platform as games Facebook suffered a decade ago. Platforms see that apps are their new growth engine. But sadly, it’s not. Not games.

Mobile Gaming 80

Mobile Gaming Mobile Mobile Entertainment 80

Game Daily

NOVEMBER 19, 2023

Web Shop, which launched earlier this month in 40 of the top 100 mobile games, offers the same granular control over sales and platform delivery, but for in-game items too. ” For more information, go to Xsolla. The post Xsolla grows digital payment services for games appeared first on GameDaily.biz | We Make Games Our Business.

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Cross platform Games Mobile Gaming Platformer 52

iXie gaming

JUNE 16, 2023

Traditionally, game development necessitated the use of intricate and platform-specific software. However, HTML5 games have emerged as a game-changer, offering unparalleled cross-platform compatibility and effortless accessibility across a wide range of devices, eliminating the need for dedicated installations or plugins.

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Development Advertising Games Data 52

iXie gaming

APRIL 24, 2023

We will cover everything from the unique advantages of creating games for the metaverse, things you need to know about metaverse gaming platforms , to the challenges that game developers must navigate to succeed in this emerging frontier.

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Game Developer Game Development Development Educational 52

Deconstructor of Fun

JANUARY 27, 2020

To my mind, the Zeitgeist of mobile gaming in 2019 wasn’t captured in the launch of a game, such as Call of Duty Mobile, or a platform, such as Apple Arcade or Google Stadia, but rather through the egregiously misleading mobile gaming ads that proliferated and saturated advertising channels over the course of the year.

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Advertising Studios Mobile Gaming Mobile 52

Deconstructor of Fun

FEBRUARY 7, 2021

But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.

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Advertising Mobile Gaming Mobile Mobile 52

Big Games

SEPTEMBER 14, 2021

Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. Those developers who traditionally rely on the in-app purchases have moved on to the advertisements and the app bidders are seeing an increase in the revenue by reducing their dependency on waterfall optimization.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

iXie gaming

JANUARY 19, 2024

Growth in Cross-platform Gaming Cross-platform games have become more popular than ever. One out of four gamers play cross-platform as of 2023. Well, this implies that developers have had to work more on cross-platform games, ensuring they deliver seamless cross-platform experiences. Frequently Asked Questions: 1.

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Cross platform Esports AI Games 52

iXie gaming

APRIL 24, 2023

Roblox arrived at the gaming scene at a time when user-generated content in games was mostly uncharted territory. Fast forward to today, and Roblox has pioneered the tools and economy around the user-generated content model, making it one of the most successful ongoing gaming platforms in the process.

Game Developer 52

Game Developer Game Development Development Games 52

iXie gaming

SEPTEMBER 14, 2023

While a lot of its success can be attributed to the company’s support with content updates over the years, the key to its mass appeal lies in its ability to let players express themselves by creating their own experiences and games within the platform. Provide meaningful content and experiences to both paying and non-paying players.

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Scripting Terrain Games Content 52

Deconstructor of Fun

APRIL 8, 2024

To get an indication if this may be happening in practice, the survey asked respondents for their preferred monetization configuration (assuming advertising revenue is the same) among the following options: A. In a cross-platform free-to-play future that becomes all the more important! conversion may provide a sense of lower risk.

Data 98

Data Advertising Cross platform Mobile 98

AWS Games

FEBRUARY 15, 2024

An artist working in a content production application needs access to all files on the GFS volume regardless of their global location and needs to work with files at resolutions up to 4K without any performance lag. Similarly, advertising agencies create commercials, digital advertisements and marketing campaigns.

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Media Data Asset Localization 111

Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising. Just look at TikTok.

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Advertising Data Platformer Mobile 52

Ask a Game Dev

SEPTEMBER 7, 2023

Are you going to advertise it somehow? Marketing a game requires a team of full-time employees to put together the content designed to get attention and garner interest. Of the $48 that was paid to the publisher, platform takes around 30%. Beyond that, how do you convince them that your game is worth spending $60 on?

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AAA Retail Platformer Games 52

Deconstructor of Fun

JULY 19, 2021

In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. How in-game ATT acceptance is affected by the advertising app’s ATT acceptance rate by Business of Apps.

Advertising 52

Advertising Games Platformer Studios 52

Deconstructor of Fun

SEPTEMBER 25, 2023

Founder and CEO of Half Moon Studios and former Chief Advertising Officer of Miniclip, Pieter Kooyman , recently shared his story with Mishka, which I am excited to share with you. Notably, up to 10% of AI-generated content can be factually incorrect. They don’t plan to grow beyond 10-12 people. Let's explore how they pulled it off.

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AI Content Games Studios 59

iXie gaming

MAY 24, 2023

By superimposing digital content onto the player’s view of the real world, AR offers a unique and engaging experience. Cross-platform Play Cross-platform play has become more popular with the rise of cloud gaming and game streaming. Leveraging social media and other platforms to build a strong user base is crucial.

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Game Developer Game Development Development Cross platform 52

Big Games

NOVEMBER 13, 2023

Developers might also exhibit their game at events or employ independent advertising, such as sponsored content or YouTube reviews, to attract targeted audiences and cultivate a fan following. This stage may also include creating new features, expansions, and content to keep the game exciting and engaging for players.

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Concepts Game Developer Game Development Development 52

PreMortem.Games

APRIL 28, 2023

Top image: Stray Gods by Summerfall Studios, trailer by Derek Lieu Twitter is not a good place to advertise to potential customers, but it is good for connecting to people in the game industry like scouts, publishers, streamers, press, etc. So let’s talk about how to make a good trailer specifically for Twitter.

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Media Point and Click Clipping Games 104

Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table.

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Build Advertising Mobile Gaming Games 98

Deconstructor of Fun

JANUARY 31, 2023

Yet the hard truth is that these initiatives by the platforms have done little except prolonged development cycles and created jobs inside the platforms themselves. Likelihood of the prediction: 87% #2 Publishers Push to Off-Platform Payments What we love most about Apple and Google is that they know your credit card number.

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Mobile Gaming Mobile Mobile Games 127

iXie gaming

NOVEMBER 24, 2022

It allows you to compare different versions of the same game to see how they perform over time and across platforms. Analytics can help you determine what kind of game content will appeal to your audience, as well as how much time people spend playing your games. employees).

Point and Click 52

Point and Click Games Advertising Data 52

iXie gaming

FEBRUARY 23, 2023

It has come a long way since its release, and its applications have gone beyond game development to reach other areas like architectural visualizations, film, television content creation, broadcasting, and more. In Advertising: Compared to design or architecture, Unreal Engine may have more potential for use in advertising and marketing.

Engine 52

Engine Engineering Polygon Advertising 52

Big Games

SEPTEMBER 10, 2021

There are several ways in which you can promote the game, by using the app store promotions, advertising on social media, etc. The reason is, over the years we have become accustomed to accessing the online content without paying for it, hence we expect the same for the games as well. . Multiple Platforms Double The Exposure .

Mobile Gaming 52

Mobile Gaming Mobile Mobile Development 52

Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Between executive stints at Atari, EA, Zynga, Kabam and Oculus, he has a long and impressive CV that runs the gamut of platforms, genres and business models. Ask him about a free, $10,000 UA test for your game.

Mobile 52

Mobile Mobile Mobile Gaming Games 52

Deconstructor of Fun

JANUARY 17, 2023

At the same time, cross-platform open-world RPG Genshin Impact continues to break new ground, crossing its $3 Billion in IAP Spend in Q2 2022. Overall, in the key Western markets, MMORPGs, Roguelikes, Merge and Puzzle genres largely bucked the recession in terms of revenue. Until next week. ?

Mobile Gaming 52

Mobile Gaming Mobile Mobile Sandbox 52

Deconstructor of Fun

APRIL 12, 2023

Our opinion on why is in line with Ilkka’s words above The lack of successful new game launches by Supercell stems mainly from the fact that all their games after Brawl Stars only offered incremental innovation over products that already existed in mobile , instead of a more disruptive proposal on the platform. Quite the contrary.

Mobile 119

Mobile Mobile Engine Engineering 119

Deconstructor of Fun

MAY 13, 2020

Based on Soomla’s Ad Network Report, they were a top 10 advertiser in interstitials and rewarded video impressions in 2019: Interstitial and Rewarded Video Impression Market Share, 2019 Source: Soomla 2019. Not to mention spending data once you hook into their platforms. What caused their shift into mobile gaming? Email Address.

Mobile Gaming 52

Mobile Gaming Data Mobile Mobile 52