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The Curious Case of Playable Ads and Traditional Marketing Strategies

Deconstructor of Fun

Digital advertising has come a long way since the first banner ads of the 90s. This is the future of digital advertising - where creative interactivity transforms even the most traditional marketing principles. Playable Ads created by Playable Factory (Angry Birds, Whiteout Survival, Eatventure, Smash Legends) What Are Playable Ads?

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Attracting investors and publishers with the right kind of game demos

PreMortem.Games

Disclosure: This article has been written as a part of a paid cooperation with Xsolla Game demos are as important to a successful game marketing strategy as trailers and advertising. Typically highlighting a game’s mechanics in their raw form, even before content and visuals receive their final polish.

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2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile

Deconstructor of Fun

Laura Taranto has 12 years experience in casual games and is a product advisor and puzzle game aficionado. Thankfully, your faithful crew at DoF are here to try and help you make sense of it, well, at least the very specific part of it related to puzzle games. Mat Baker has been making mobile games for 15 years. It made $5.1

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Can Hay Day Pop Solve the Puzzle?

Deconstructor of Fun

A bold move for Supercell, going against giants that continue to rule the casual puzzle space. The match 3 success trifecta generally consists of: a fun core match mechanic a good metagame with a clean sense of progression a new feature or innovation that brings something different to the space. Can Supercell succeed in this space?

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Solo dev Diego Ras of Raccoo Venture “Everything starts with paper and pencil”

PreMortem.Games

He started his career in advertising, but the world of video games always held his real interest. Many years passed and, after graduating, I started working in the advertising field. However, the studio still focused on the advertising area and my interests were increasingly focused on the games. Beware of mutant scope.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. Mechanically, the mode is relatively similar to Blizzard’s Hearthstone.

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Empires & Puzzles - From a Failing Company to a $700M Acquisition in a Year

Deconstructor of Fun

The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Empires and Puzzles regularly takes the top spot in Puzzle RPG category in the West (when Dokkan is having a post event hangover).

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