Remove blog what-is-ad-monetization
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How to Build Better Mechanics for Rewarded In-Game Ads

Game Refinery

A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Statista’s Market Insights show that 48% of the revenue in casual games in 2022 came from in-game ads, with the share of IAA revenue increasing each year.

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Secrets to Successful Cross-Promotion

Deconstructor of Fun

And what better way to do so than have players playing multiple titles in your portfolio. And what better way to do so than have players playing multiple titles in your portfolio. Below you’ll find a very much shortened version of what we discussed with Yuval. How to decide between cross-promotion and ad monetization?

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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

Publishers and studios are constantly looking for new ways to improve these, whether it’s with more powerful ad creative to boost UA or by adding new gameplay mechanics and features to improve player retention. Introducing minigames into your game also provides an opportunity to add new monetization elements.

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Supercell’s Strategic Initiatives that Will Transform the Company

Deconstructor of Fun

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. FRUSTRATION: These blog posts can also annoy game executives and senior leaders. After all, Supercell is our beacon of hope. Hay Day has exceeded $2B. Both amazing.”

Mobile 118
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Game-Changing Storytelling: How To Integrate Narrative Elements in Mobile Games

Game Refinery

Whether it’s a book, TV show, or movie, most of us have become engrossed in the story of our favorite characters; our eyes glued to the pages or screen, waiting to see what happens next. The story has multiple main and side characters, and besides the mystery theme, there are also some romance and LGBTQ themes.

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2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace

Deconstructor of Fun

2: Their secret sauce is closing the monetization and marketing loop to help developers supercharge growth. #3: 3: They have an awesome Medium blog and podcast called LevelUp. I do believe that these misleading ads are a temporary phenomenon: platforms and consumers can be fooled, but only for so long.

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2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation

Deconstructor of Fun

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. These points are informed by my research into the topic and conversations I’ve had with platform operators and gaming and ad tech executives: When will ATT be made mandatory? Signup for the newsletter.