How to Build Better Mechanics for Rewarded In-Game Ads
Game Refinery
AUGUST 2, 2023
A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Statista’s Market Insights show that 48% of the revenue in casual games in 2022 came from in-game ads, with the share of IAA revenue increasing each year.
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