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You shall not (Game) Pass | Opinion

GamesIndustry.biz

Sign up for the GI Daily here to get the biggest news straight to your inbox For a few decades, Microsoft occupied one of the most privileged and profitable positions any company, in any industry, has ever enjoyed. Read more

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Unity's crisis is much bigger than John Riccitiello | Opinion

GamesIndustry.biz

John Riccitiello's retirement from the company – effective immediately, no less – is indeed a vanishingly rare thing in the games business, where blame for failure and poor judgement all too often trickles down the org chart and leaves top management unscathed.

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Kotick on Microsoft ABK acquisition: "The FTC, CMA and EU don't know our industry"

GamesIndustry.biz

Sign up for the GI Daily here to get the biggest news straight to your inbox In a rare television interview, Activision Blizzard CEO Bobby Kotick said he believes UK regulators should "embrace" Microsoft's proposed acquisition of his company.

Media 92
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Microsoft: "This is the darkest day in our four decades in Britain"

GamesIndustry.biz

Speaking during the BBC's Wake Up To Money , Smith stopped short of saying Microsoft would cut investment in the UK, but admitted that the company's confidence is shaken. Microsoft is a major business that operates in the UK, and in terms of video games, it operates a number of UK studios, including Rare, Playground Games and Ninja Theory. "I

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How do the people working in marketing know how effective their marketing is?

Ask a Game Dev

It is rare for companies to spend a large amount of money (e.g. There's a whole field called Marketing Analytics that is dedicated to quantifying the results and context of marketing efforts. on marketing budgets) without some means of measuring what they get from spending it.

Dev 44
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Game development is becoming more expensive (at least or especially for AAA games), but at the same time there’s more games than ever, and it’s ‘easier’ for me to wait for sales than ever. Or heck, there’s a decent chance a game will be available on a subscription service eventually. So, that’s to say, I find it even less likely than a decade ago that I’ll buy a new game at full price. Should I worry about this? Sure I’m one person, but the market is nothing but many “one person"s, right?

Ask a Game Dev

The massive companies will figure out how to do business or they'll die and be supplanted by other massive companies. It's easy to fall into the trap of thinking that you're representative of the buying public at large, but that's rarely the case. If/when that changes, the companies change with them.

Dev 52
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Historical game preservation is ‘dire’

Game Daily

” Commercial realities The errors of today’s game companies mirror the neglect of early purveyors of movies and audio recordings; a cause of much frustration among modern historians. Game companies are rarely interested in preserving the past – even their own particular past. But what if it didn’t HAVE to be?

Games 52