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Sensor Tower acquires Data.ai

GamesIndustry.biz

Sensor Tower has acquired mobile marketing firm Data.ai As reported by TechCrunch , Sensor Tower plans to utilise Data.ai for an undisclosed sum, which will involve an unknown number of layoffs from the latter's workforce. Read more

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Report: Mobile puzzle games have made $42bn in the last decade

GamesIndustry.biz

A new Sensor Tower report says mobile puzzle games have generated $42 billion since the company began tracking data in 2013. The genre achieved 50 billion all-time downloads during this period.

Puzzle 104
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AppLovin - Poster Boy of Vertical Integration

Deconstructor of Fun

However, more recently the game has fallen on hard times along with the rest of the company as revenues have dropped from an all time monthly net revenue high of $128M in March of 2017 to $17M this past March 2020 (according to Sensor Tower). source: Sensor Tower. What is the controversy surrounding the company?

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Zynga vs. Supercell - How One Ascended and the Other Declined

Deconstructor of Fun

Supercell in Decline Earlier this month, Ilkka Paananen, Supercell’s CEO talked about key learnings from his company on their 10 year anniversary: 10 Learnings from 10 Years. Some common refrains: “If Supercell were a public company, their performance would be unacceptable” “They should try to be more like Zynga.”

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F2P Games Services: Q&A with Beamable CEO

Deconstructor of Fun

Information Leakage: Many of the best practices and live ops processes that took years to figure out were once locked away within the companies that operated top grossing games internally. According to Sensor Tower, the game achieved 5.7M Even further, they achieved — approximated by Sensor Tower for mobile — $17.57

Games 52
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Supercell’s Battle Pass Clash: A Tale of Two Economies

Deconstructor of Fun

Since Fortnite’s popularization of the battle pass system, almost every game company has considered incorporating a similar monetization feature into their games. Source: Sensor Tower. This analysis is a part of Deconstructor of Fun’s Digest newsletter. You can sign up to the newsletter at the bottom of this text.

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Game and UA Teams That Work Together, Grow Together

Deconstructor of Fun

If you look at the top-grossing charts from 2016 and today, you’ll get a better understanding of what I am trying to prove: source: super awesome Sensor Tower. In most gaming companies this happens much later in the production schedule, once the art style is already defined and the game is getting closer to soft launch.

Games 52