Why does EA's internal engine Frostbite have a public-facing brand?
GamesIndustry.biz
DECEMBER 18, 2023
Electronic Arts today announced a rebranding for Frostbite, its internal game development engine. Speaking with GamesIndustry.biz about the rebranding EA's Frostbite GM Tim Cowan addresses our question of why an internal game engine needs a public-facing brand in the first place, much less one that gets periodically refreshed.
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