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How to Choose & Use a Board Game Marketing Strategy that Works

Brand Game Development

Welcome to the third unit of Start to Finish: Publish and Sell Your First Board Game. First came Game Development 101 and then came Designing & Developing Your Game. That’s why I’m especially excited to introduce you to unit 3: Marketing & Promoting Your Game. Marketing is a tricky beast.

Games 130
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Your Board Game Kickstarter: Why & How to Spread the Word Early

Brand Game Development

If you’re making a board game that you plan to launch on Kickstarter, you’ll find no shortage of advice on the internet. There are articles on how to build an audience, how to create the perfect campaign page, and lists of people to reach out to. Need help on your board game?

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Based 2023’s data, which casual game genres are likely to perform well in 2024?

PreMortem.Games

2023 turned out to be no less challenging for the mobile market than the year before. With the success rate of the new games released drastically low, one can’t help but ask two questions: When releasing a game in 2024, which genre should I choose to make the most of it? Top image: Merge Mansion.

Data 104
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What is a Tabletop Game? This is Everything that Goes into Making a Board Game.

Brand Game Development

For the last few years, we’ve been living through a glorious age: the Great Board Game Renaissance. In a world aglow with smartphones, tablets, and those annoying billboards that change every five seconds on the side of the road, analog gaming has become a welcome retreat for millions. Need help on your board game?

Games 130
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What Do Board Game Retailers Care About the Most?

Brand Game Development

When you’re making your first board game, retail distribution is probably not top of mind. Many creators choose to focus on making a brilliant game, well play-tested, with great art, and good Kickstarter potential. Molly's latest game, The Million Dollar Doodle, is live on Kickstarter! And that’s fine!

Retail 130
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5 Games to Make You a Better Board Game Dev for $64.63

Brand Game Development

Getting started in board game development can be both intimidating and expensive. I’m almost certainly not the only blogger you’ve looked to for advice, and I can probably guess one thing you get told a lot: “play more games!” Need help on your board game? They’re cheap.

Dev 130
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How to Build a Mailing List and Send Newsletters as a Board Game Dev

Brand Game Development

I spoke about the value of mailing lists earlier in How to Generate Traffic for Your Board Game Kickstarter or Website , but today I want to dive into the details you need to know to get started. Before you create a mailing list, you need to understand how they fit into your marketing strategy.

Dev 130