Deconstructor of Fun

SEPTEMBER 19, 2021

We got you covered with a shortened transcript of few of the topics discussed. You can link out to webshops where you can monetize without paying 30%, collect all the data you want, build direct relationships with your players, and leverage all the marketing power the web has to offer to acquire new users.

Dev 52

Dev Mobile Mobile Build 52

Game Daily

MARCH 21, 2023

The Future of Play In “ The Future of Play ” on Wednesday lunchtime, GDC’s main stage plays host to a potentially fascinating slate of topics that touch upon the changing interface between the games themselves, and the lives and well-being of the people who make them.

Agent 52

Agent Entertainment Game Developer Game Development 52

Deconstructor of Fun

JANUARY 10, 2021

The increase in time playing is presumably due to the pandemic’s effects on user behavior: various lockdowns cutting out other forms of entertainment along with an increase in down time (and honestly, the escapism games offer comes as respite from what was a bleak reality for most). After which, it appears to be in a slow decline.

Puzzle 52

Puzzle Mobile Mobile Advertising 52

Deconstructor of Fun

APRIL 12, 2023

The company boasts a monthly active user base of 250 million players. Furthermore, the acquisition of new studios may also generate additional pressure and competition to achieve. Supercell attempted to fight this trend by building better tools and a greater focus on user-generated content. Source: Data.ai Quite the contrary.

Mobile 118

Mobile Mobile Engine Engineering 118

Game Refinery

OCTOBER 5, 2023

Without that additional audience power, a chess game may struggle to make the same impact as some of the hits covered in this blog.

Mobile 52

Mobile Mobile Esports Games 52

Mircosoft Game Dev

AUGUST 10, 2017

I'm sure others have written about the same topic, but this article is written from my own experience, in hopes of it being useful. This is pretty complex to explain and beyond the scope of this article, but the idea is that, in the free to play model, the "players" (called "users" in the trade) need to be purchased.

Prototyping 52

Prototyping Alpha Asset Point and Click 52

Deconstructor of Fun

FEBRUARY 28, 2022

Despite being a decent - albeit not too original - Brawl Stars clone, its low Revenue Per Download (~0.40$ on iOS) made it impossible to profitably grow Heroes Strike through User Acquisition. Disclaimer Blockchain games and NFTs are very divisive topics that can lead to intense discussions.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Games 52

Deconstructor of Fun

SEPTEMBER 4, 2023

In my view, this is the most logical explanation on why the game revenue has decreased despite an increment on the amount of Brawlers released outside of the Pass , and no negative variations in terms of Downloads and, by extension, in Daily Active Users. And thanks to the great Phillip Black for kicking off this topic on DoF.

Content 72

Content Mechanics Dev Data 72

Deconstructor of Fun

JANUARY 8, 2024

Overall, changes seem to be oriented to: 1) increase engagement by adding gameplay depth ; 2) improve monetization by putting more focus loot boxes for the acquisition of new units; and 3) aim to make players diversify their units through modes where they play with the entire collection, and more incentives to acquire and upgrade all units.

Tile 69

Tile Mechanics Balance Content 69

Deconstructor of Fun

APRIL 25, 2022

In the next few chapters, we’ll visit these topics one by one. Therefore, Cookie Run: Kingdom ’s similar but improved art style with a casual Build & Harvest and in-depth RPG gameplay makes it easier to win over adult players, which is supported by the user data.

Baking 52

Baking Simulation Build Animation 52

Deconstructor of Fun

SEPTEMBER 19, 2023

Introduction Have you ever been sitting in a meeting – or listening to a podcast, perhaps – where the merits of a game were being discussed and the topic of “Game of the Year” was raised? In our anecdotal experience, the game has been a polarizing topic among industry insiders.

Mobile 59

Mobile Mobile Mobile Gaming Games 59

Deconstructor of Fun

APRIL 25, 2023

The details regarding whether this move was only a partnership or actually an acquisition are not clear, but one thing is for sure: Two major players in the blockchain industry, already leaders in their respective areas, have decided to join forces. Didn’t we already talk about it? Laura cracks the code on both Makeover Match and Monopoly Go.

Games 52

Games Polygon Studios Cross platform 52

Deconstructor of Fun

JANUARY 14, 2020

This is a typical vertical integration where AppLovin combines their mediation and user acquisition expertise with Belka’s games and PeopleFun’s superb traffic for Match-3 games. On the downloads side: Playrix going all-out on user acquisition spend. Ad creative is also the topic of Prediction 2.

Puzzle 52

Puzzle Games Tile Mobile 52

Deconstructor of Fun

FEBRUARY 3, 2020

No doubt this is a deeply discussed topic for a genre that still shows great returns. This has led to casino publishers to having a portfolio of games, major live-ops activities on them and the high importance of cross-promotion and user reactivation. Source: Competitive Insights into Social Casino Games, Newzoo Report.

Mobile 52

Mobile Mobile UX Feature 52

Deconstructor of Fun

NOVEMBER 27, 2022

That said, the future of Marvel Snap is not without challenges: Its current monetization approach has a very limited spending depth per user. This will put a lot of stress on its capacity to maintain a high volume of active users , which is challenging.

Mobile 101

Mobile Mobile Content Mechanics 101

Deconstructor of Fun

APRIL 2, 2022

Gaming expert speakers talked about the hottest topics in the gaming industry from 2022 predictions to rising game categories, from blockchain & NFT gaming to launch strategies. This has led to a resurgence in the value of IP in the market, as it is now harder to get new users.

Mobile 52

Mobile Mobile Balance Mobile Gaming 52

Deconstructor of Fun

SEPTEMBER 19, 2022

A low Lifetime Value per User (LTV) puts more weight on having a low Cost per Install (CPI) to get a positive Return Over Advertising Spending (ROAS). This is extremely difficult to achieve in the puzzle genre due to the strong competition to acquire users. In theory, an IP could help lower a bit the CPIs.

Puzzle 52

Puzzle Mechanics Content Dev 52

Deconstructor of Fun

OCTOBER 27, 2020

In many ways, Township has been the cornerstone for Playrix’s success as a title that allowed the company to build experience in live ops, analytics, and user acquisition. Playrix is consistently strengthening the user base by pioneering in User Acquisition with its growing portfolio. And revenue followed suit….

Co-op 52

Co-op Puzzle Games Mechanics 52

Deconstructor of Fun

JANUARY 31, 2022

The biggest acquisition in the sub-genre happened last year, with Applovin acquiring Machine Zone - the company that made some of the most iconic top-grossing 4X games of all time (Game of War, Modern Strike, Final Fantasy: New Empire). IDFA IDFA deprecation was the hottest topic in mobile gaming and RPGs took a big hit too.

Cross platform 52

Cross platform Platformer Puzzle Mobile 52

Deconstructor of Fun

JANUARY 17, 2022

Finally, it’s worth noting that the removal of the Trophy Road means that Leagues and Trophy accumulation doesn't grant any kind of reward at the moment , and remains one of the important topics to solve in terms of gameplay systems. So while most paying users are moderate spenders, those games allow high spending users too.

Content 52

Content Mechanics Point and Click Mobile 52

Deconstructor of Fun

NOVEMBER 10, 2020

That is the biggest user, the company is called Latitude. It's the biggest user of GPT-3, openAI's latest. I'm not just technical side but business side on new ways of doing, you know, user acquisition or new ways of dealing with funnels or new ways of pretty much across the board. That is kind of awesome.

Games 52

Games Point and Click Engine Engineering 52

Deconstructor of Fun

MARCH 22, 2021

They boast industry’s largest in-app video ad network, a robust mobile ad mediation platform, and a data-driven user acquisition platform. While King, Playrix, and Zynga (after the Peak acquisition) have the largest share of the revenue, it is split many ways among many games. In other words, everything you need for game growth.

Puzzle 69

Puzzle Mobile Mobile Mechanics 69

Deconstructor of Fun

NOVEMBER 21, 2022

This week, we get into one of the hottest topics, whether the App Store’s NFT guidelines will hurt or help blockchain games. Apple’s latest updates to the App Store Review Guidelines shed some light on this positioning while creating even more questions about the topic. In Today’s Email ?

Mobile 52

Mobile Mobile Games Mobile Gaming 52