Assassin's Creed publisher Ubisoft suspends X advertising
Game Developer
NOVEMBER 21, 2023
The French company joins others in boycotting X, formerly known as Twitter, amid a row over the spread of antisemitism and far-right ideology on the platform.
How to Advertise Board Games Online
Brand Game Development
JULY 27, 2020
“I love advertising!” Advertising has a reputation for annoying people with messages that aren’t relevant to them, relentlessly wearing them down with half-truths broadcasted over TV networks and on billboards. Need help on your board game? Why advertising is good. Think about it.
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Challenges and Opportunities in Metaverse Game Development
iXie gaming
APRIL 24, 2023
Are you curious about game development in the metaverse and the potential it holds for game developers? Developing games for the metaverse can be both exciting and challenging, but with the right skills and knowledge in game development, developers can unlock the full potential of this dynamic digital realm.
Getting Started with Web GL Game Development
iXie gaming
MAY 8, 2023
In this article, we’ll explore the basics of WebGL game development, including its advantages, the tools needed to get started, and some tips for creating engaging and successful games. So buckle up and let’s dive into the exciting world of WebGL game development!
The Trends & Challenges of Hyper- Casual Game Development
iXie gaming
MAY 24, 2023
However, developing hyper-casual games comes with its own set of challenges, including keeping up with trends and staying ahead of the competition. So, whether you are an aspiring game developer or simply a curious gamer, join us in this exploration of the trends and challenges of hyper-casual game development.
Roblox for game development: Pros, Cons & Future
iXie gaming
APRIL 24, 2023
Fast forward to today, and Roblox has pioneered the tools and economy around the user-generated content model, making it one of the most successful ongoing gaming platforms in the process. What are the benefits of developing games in Roblox and what are its drawbacks? But what makes Roblox such a success?
From Concept to Launch: The Step-by-Step Game Development Process
Big Games
NOVEMBER 13, 2023
Developing a game is no child’s play! Game developers can vouch that the game development landscape does not look as pretty and exciting as it seems. Months, sometimes years of planning, impending deadlines, trials, and corrections go into creating a video game loved by the targeted audience.
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Solo dev Diego Ras of Raccoo Venture “Everything starts with paper and pencil”
PreMortem.Games
FEBRUARY 2, 2024
He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Be prepared to adjust the course as needed.
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What are The Best Ad Networks for Mobile Games and Apps?
Game Biz
JANUARY 24, 2023
Advertisers increasingly rely on mobile apps to display ads, replacing traditional mobile traffic. With mobile traffic accounting for 58.99% of overall web traffic worldwide, choosing the best ad network for mobile games is vital for advertisers and developers to reach a relevant audience and maximize ad purchases.
How Developers and Publishers Can Use HTML5 Games to Drive Revenue
iXie gaming
JUNE 16, 2023
The advent of HTML5 technology has provided developers and publishers with an exceptionally powerful tool to captivate audiences and generate substantial revenue in an exceedingly competitive market. Traditionally, game development necessitated the use of intricate and platform-specific software.
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Future Monetization Trends that Revolutionize the Mobile Game Apps
Big Games
SEPTEMBER 14, 2021
Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. This has resulted in various transformation in the game’s monetization, therefore the mobile game developers have a range of options in monetization than ever before. .
Attracting investors and publishers with the right kind of game demos
PreMortem.Games
NOVEMBER 29, 2023
Disclosure: This article has been written as a part of a paid cooperation with Xsolla Game demos are as important to a successful game marketing strategy as trailers and advertising. They enable developers to establish a connection with their target audience early on, while turning interested players into buyers.
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Oscar Hogervorst: “Iteration is one of the solutions to Steam’s many challenges”
PreMortem.Games
MAY 23, 2023
Addressing Demographics and Analytics While data on audience demographics such as age, gender, and country is not directly provided by Steam, Steam Data Suite users can gather insights based on sales, platform, and pricing data. Additionally, he suggests using platforms like Reddit and TikTok to advertise smaller games effectively.
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8 Key Factors to Ensure Flawless Nintendo Testing
iXie gaming
NOVEMBER 30, 2023
Nintendo, a household name in the gaming world, has a long-standing tradition of delivering high-quality, immersive gaming experiences to its fans. Thorough testing is a crucial part of the game development process to achieve this level of excellence. But what does Nintendo game testing entail?
2023: Year in Retrospect for the Gaming Industry
iXie gaming
JANUARY 19, 2024
Join us as we look back at some of the key trends and issues that shaped the gaming industry in 2023. 6 Key Gaming Trends in 2023 Here are some top trends that shaped the gaming sector in 2023: 1. Growth in Cross-platform Gaming Cross-platform games have become more popular than ever.
5 Factors Which Vary Unreal Engine 5 from Unreal Engine 4
iXie gaming
FEBRUARY 23, 2023
The world of game development has seen a significant shift with the recent release of Unreal Engine 5, which promises to bring an unprecedented level of realism and interactivity to gaming experiences. The introduction of Unreal Engine 5 is an exciting development for the game development industry.
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Xsolla grows digital payment services for games
Game Daily
NOVEMBER 19, 2023
Offering better control over sales and a more attractive revenue split than other third-party vendors, Game Sales proved a successful staging ground for Xsolla’s latest addition to their product range. Xsolla is committed to supporting creators and providing them with the tools they need to succeed,” said Chris Hewish, CEO of Xsolla.
2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation
Deconstructor of Fun
FEBRUARY 7, 2021
But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation.
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Hello. I have a question regarding the “maths” of AAA game budgets. You’ve offered very interesting insight from the “other side” of the DLC/Microtransactions debate in the past. However, consider this simple example : $60m cost to make a AAA game. $60 per copy. That comes to 1m copies to break even. 2m copies for 100% return. Given that AAA games sell around 5m copies, are the likes of Jim Sterling, Angry Joe to TotalBiscuit really in the wrong for railing against “AAA greed”?
Ask a Game Dev
SEPTEMBER 7, 2023
[[MORE]] Consider… how does the game-buying public learn about the game’s existence? Beyond that, how do you convince them that your game is worth spending $60 on? Are you going to advertise it somehow? Of the $48 that was paid to the publisher, platform takes around 30%. 30% of $48 is $14.40, leaving $33.60.
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IDFA - 6 Things Your Company Needs to do Yesterday
Deconstructor of Fun
AUGUST 25, 2020
Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising. Just look at TikTok.
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New network seeks to connect global game industry
Game Daily
NOVEMBER 15, 2023
She spoke to GameDaily about why she believes gaming needs a new networking and business hub. Rachel Crawford: It’s a great platform for promoting your company and sharing your news with people who are relevant to your business. I need to be good at producing a platform that is going to work for members.
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New report shows game investment slowdown
Game Daily
AUGUST 21, 2023
The most active sectors by value were technology (24 percent), followed by mobile and esports (19 percent each), mobile cloud gaming (18 percent) and console / PC (15 percent). Other companies that attracted investment include esports production company Nodwin Gaming ($28 million), mobile MMO developer Madngine ($22.5
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Roblox 101: How to launch your first game on Roblox
iXie gaming
SEPTEMBER 14, 2023
While a lot of its success can be attributed to the company’s support with content updates over the years, the key to its mass appeal lies in its ability to let players express themselves by creating their own experiences and games within the platform. Good luck on your game development journey!
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The Mobile Games Industry In the Year 2023
Deconstructor of Fun
JANUARY 31, 2023
Yet the hard truth is that these initiatives by the platforms have done little except prolonged development cycles and created jobs inside the platforms themselves. Likelihood of the prediction: 87% #2 Publishers Push to Off-Platform Payments What we love most about Apple and Google is that they know your credit card number.
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Coding Pitfalls to Avoid When Learning How to Make an Android Game
Big Games
OCTOBER 16, 2023
Now, you may see that Android has taken over the market and has emerged as one of the most notable platforms for the developers of applications. That is all possible as developers can now host applications and connect with a massive community of developers online. What Coding Pitfalls You Need to Avoid?
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How to Make Your Games More Popular: Game Analytics for Beginners
iXie gaming
NOVEMBER 24, 2022
Game analytics has a real-life impact on game players. Learn the basics of game analytics through this article by seeing how to make your games more popular by implementing these insights. It allows you to compare different versions of the same game to see how they perform over time and across platforms.
CHIEF PERKS OF CHOOSING 2D ART OUTSOURCING SERVICES
Moonmana
AUGUST 11, 2022
That is why it is crucial to make sure the game you are going to launch is bug-free as well as visually attractive. . It is fair to say that any video game is a work of art. It requires game developers and designers to put a good deal of time and effort into delivering 2D concept art for a game. .
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Why ad ceative is more important than ever
Deconstructor of Fun
DECEMBER 19, 2022
In a privacy-centric world, creative is more important than ever With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games.
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What’s the Difference Between 2D and 3D Animation
Moonmana
NOVEMBER 14, 2022
Animation occupies an essential place in the video game development industry. It is still popular and widely applied in game development and other industries, due to the numerous benefits 2D animation provides. There is a long list of 2D animation software and platforms a game animator needs. 9 minutes read.
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The present and future of eSports
iXie gaming
MAY 23, 2023
The industry has also created job opportunities in areas such as game development, coaching, and management, as well as content creation and broadcasting. eSports players also have the potential to earn money from streaming on platforms like Twitch, where they can monetize their gameplay and interact with their fans.
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Supercell’s Strategic Initiatives that Will Transform the Company
Deconstructor of Fun
APRIL 12, 2023
Just like in the years prior, the blog post travels at lightspeed across the mobile gaming industry, achieving two distinctive outcomes: EXCITEMENT: Ilkka’s annual blog posts excite game developers everywhere. FRUSTRATION: These blog posts can also annoy game executives and senior leaders. Quite the contrary.
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How to Build Better Mechanics for Rewarded In-Game Ads
Game Refinery
AUGUST 2, 2023
A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Freemium games reach wider audiences, but the risk of churn is always looming. Opt-in incentivized ads have higher player engagement and completion rates.
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What is a Tabletop Game? This is Everything that Goes into Making a Board Game.
Brand Game Development
NOVEMBER 19, 2018
Second, what goes into making tabletop games? Need help on your board game? Join my community of over 2,000 game developers, artists, and passionate creators. Back in the heat of the summer of 2017, I wrote two articles about this A Crash Course in Games and A Crash Course in Game Development.
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How to Get Big on Twitter as a Board Game Dev
Brand Game Development
MAY 22, 2017
Marketing is a big concern for game developers, especially in the chaotic arena of social media. Need help on your board game? Join my community of over 2,000 game developers, artists, and passionate creators. Here are the bios I use: BrandonGameDev bio: Board game development is a wild, meandering journey.
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Tell Your Artist What You Want – Making Good Art Specs
Brand Game Development
JUNE 2, 2017
Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. Great art is one of the most critical parts of a board game. As game developers, we have only a handful of tools at our disposal to help teach players what a game is about and how to play it. .”
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A Crash Course in Board Game Development
Brand Game Development
SEPTEMBER 9, 2019
Let’s pick up from there and talk about what specifically goes into making a game. What is board game development all about? Need help on your board game? Join my community of over 2,000 game developers, artists, and passionate creators. ” So what goes into game development?
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Going Beyond User Acquisition - the Curious Case of Dice Dreams
Deconstructor of Fun
JUNE 21, 2022
In this episode, I had the privilege of sitting down with Noam Banon, the CMO of SuperPlay , to talk about how their game Dice Dreams was able to find success in the highly competitive mobile games market. Sumit: Firebase is Google’s app development platform, helping mobile and web developers build and grow apps and games users love.
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Dos and Dont’s of an Animation Portfolio Website
Game Designing
JULY 23, 2023
Gives You Higher Chances of Gaining More Customers An animation portfolio website is your own online platform that exhibits your best animation. You can put the address on your social media platforms so anyone interested can immediately access it. Video Games Globally, revenues from video games amounted to almost $347 billion in 2022.
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Game and UA Teams That Work Together, Grow Together
Deconstructor of Fun
JUNE 3, 2020
This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. Becoming the first mover is not something you can replicate on the existing platforms in 2020. That’s how confident they (and we) are in their platform.
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A Crash Course in Board Games
Brand Game Development
JULY 3, 2017
I remember how hard it was to learn on my own, and I’ve made it my mission to guide you through the whole process the way I wish I was when I created my first game, War Co. Need help on your board game? Join my community of over 2,000 game developers, artists, and passionate creators. What are hobby board games?
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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success
Game Refinery
MAY 4, 2023
Analysts have widely reported developers’ ongoing challenges with user acquisition targets as they wrestle with stricter app tracking policies, especially on Apple devices. Despite that, we’ve barely scratched the surface of the depth of hybridization within the game. This has led to some wildly unusual combinations.
2021 Predictions #1 Puzzle Games Becomes the Top Grossing Genre on Mobile
Deconstructor of Fun
JANUARY 10, 2021
Summarizing an entire year in the games industry against the ever-changing technological, political and economical backdrop of the average twelve months is a complex endeavor at the best of times. 2020 was a very good year for mobile games. Supercell is a great game developer who has proven mastery of strategy and multiplayer genres.
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How to Hire the Best
Deconstructor of Fun
OCTOBER 16, 2021
Xsolla has dedicated tools that will help you create your own online commerce platform, improve your performance marketing and discoverability, and expand your game business on mobile and PC. As game makers, we tend to have quite similar ideas on what games would find success in the market. Work with recruiters.
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Analysis • Unity’s decision to raise its prices should not come as a surprise
PreMortem.Games
SEPTEMBER 14, 2023
Based on the number of users installing a game, the platform will trigger a fee depending on specific revenue and installation thresholds. As you may have noticed from the massive online uproar, game developers are not pleased. Moreover, game production is changing rapidly. billion last year.
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