Game Refinery

NOVEMBER 2, 2022

Competition is fierce in the mobile game market, but even more so for developers of casual and hyper-casual games. So, what can mobile game developers do to increase the chances of their games performing well? And how do you know which trends will be a hit with a gaming audience?

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Big Games

NOVEMBER 13, 2023

Dive in to explore the madness that goes into creating games that play beautifully. It’s the IDEA that makes games successful: The whole presence of the game revolves around that idea that makes the foundation of a mobile game development process. Trust your gaming vision with Hashbyte!

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AWS Games

DECEMBER 12, 2023

Recordings of AWS for Games customer presentations from re:Invent include: Customer Keynote – Riot Games : Riot Games’ Head of Global Infrastructure and Operations, Brent Rich, shares how Riot’s relationship with AWS has supercharged its purpose to improve the player experience, even in the face of timeline changes and priority shifts.

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PreMortem.Games

APRIL 21, 2023

If we notice that ad creatives showing hordes of red stickmen work very well for one game, we test the same idea in other projects. Also, if a game mechanic has high retention, but other metrics are not as promising (e.g., This data can be easily tracked using Google Trends.

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Logic Simplified

APRIL 1, 2024

From strategy development, content creation, coding to testing, the development process reflects on the successful delivery of the game. Data Protection An important factor to consider when looking for a game development company is data protection. This decides whether the game is worth pursuing or not.

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AWS Games

OCTOBER 17, 2023

Independent game development studio, Norsfell , was founded in 2013 to forge new genres that bring people together. Now approaching its 10th anniversary, Norsfell has grown from a small startup developing mobile games into a studio with nearly 40 team members who helped launch the award-winning multi-platform game, “ Tribes of Midgard.”

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Game Refinery

APRIL 6, 2023

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

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Deconstructor of Fun

JANUARY 27, 2020

Unless otherwise specified, all the data has been provided by the wonderful services of App Annie. Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: You can find the previous predictions here.

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iXie gaming

MAY 24, 2023

Hyper-casual games are simple, easy-to-play games that have become increasingly popular in recent years. With the rise of smartphones and mobile gaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness.

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PreMortem.Games

JULY 17, 2023

We couldn’t break the PC version as they share a common data source, which is important for our build process. “The indie game developer scene in Slovenia is growing, but is still relatively small. It really has taken on its own life of sorts.” “Character customization is a big part of the game.”

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iXie gaming

SEPTEMBER 15, 2023

Join us as we review some popular video game testing tools to level up your game QA or quality assurance. Unity Test Tools Unity is one of the most used game engines globally, with about 70% of developers using it for mobile game development. This ensures faster and more efficient game testing.

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Game Refinery

JUNE 21, 2023

Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns. for coins used to purchase in-game hints.

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Mobile Gaming Mobile Mobile Games 16

Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Access all of our previous predictions.

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Deconstructor of Fun

JULY 2, 2020

These are the four defensibilities from NFX with examples from tech: Applied to the gaming industry, here is my own interpretation for the archetypal companies for each defensibility category: So how defensible are game companies based on these defensibilities? In some rare cases, mobile launch budgets can potentially exceed $50M.

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Deconstructor of Fun

MAY 9, 2023

And while still too early to truly compare, the soft launch RPD data for Royal Kingdom is promising. One could even suppose that it makes content transfer (levels, features) even easier between the two games. It’s an additional visual progression mechanic, which we know works well for the audience.

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Deconstructor of Fun

JULY 12, 2020

More recently, as Supercell’s revenue and profitability have declined over the past few years, more questions have been raised about Supercell’s approach and even their value as a mobile games company. Do either of these companies have the potential to be the most valuable mobile gaming company in the world?

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Deconstructor of Fun

JANUARY 29, 2024

Guest post by Alexander Devyaterikov , Producer at Belka Games In today's gaming world, it's not enough to just have a good game. We need to release regular updates: more content, more events, faster, and higher quality. Reusing content The next thing on our list is reusing and looping content.

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Mechanics Content Puzzle Mobile Gaming 98

Deconstructor of Fun

JANUARY 24, 2022

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. Hypercasual games alone are estimated to generate $3.4B

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Deconstructor of Fun

JANUARY 10, 2021

Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable and relevant information along with tips, tools and solutions to help you grow your business. Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). Previously at King and Glu.

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Game Refinery

AUGUST 17, 2022

Therefore, to correct this terrible misuse of the term, we will look at what “roguelike” or “roguelite” or even “Rogue” actually mean, as well as diving into some concrete examples of how roguelike elements and mechanics have been used in mobile games in China lately. source: Wikipedia).

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Game Refinery

MARCH 16, 2023

From national calendar days to religious holidays, seasonal events are a great way for mobile games to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobile game.

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Deconstructor of Fun

JANUARY 31, 2021

Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). billion IPO.

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Mobile Mobile Games Feature 52

Deconstructor of Fun

APRIL 8, 2020

Oleg has built his data-driven product management expertise working on some of the biggest games as well as some of the biggest social platforms in the World. First, it takes a long time to get this kind of data. Games with frontloaded monetization have a limited monetization potential due to low long-term retention.

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Data Build Mobile Mobile 59

Deconstructor of Fun

MAY 23, 2023

For a quick and general introduction of the game, it’s a player vs player only CCG game, which limits your cards to only 10 per deck, each game is less than 4 minutes, and it uses a very simple poker-like betting mechanic to keep things interesting. At a high level just know that you have 10 cards to a deck.

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Tile Mechanics Feature Mobile 95

Deconstructor of Fun

FEBRUARY 12, 2024

Guest post by Kenneth Landen , Director of Product at Hit Factor Executive Summary In the ever-evolving landscape of mobile gaming, Supercell's Brawl Stars has undergone a remarkable resurgence, transforming challenges into triumphs. Culminating with the highest revenue month the game has seen in years in January 2024.

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Mechanics Content Feature Mobile 59

Deconstructor of Fun

JUNE 3, 2020

Hoping that your game is going to become a cultural phenomenon is a super long shot and often requires access to a top IP that can be very expensive. This is the main reason why mobile game businesses are extremely dependent on User Acquisition (UA), and mastering UA is crucial in building a highly scaled mobile app business.

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Deconstructor of Fun

SEPTEMBER 4, 2023

On December 12th, 2022, Brawl Stars removed its loot boxes, replacing it with a ‘direct purchase’ system for acquiring content. This translated into a substantial spending for hardcore players that wanted to obtain and maximize new content very fast. All while maintaining the general rules for the regular content.

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Deconstructor of Fun

JULY 23, 2020

I believe that the deprecation of the IDFA will catalyze a period of accelerated consolidation in the mobile gaming space via M&A. Smaller, single-game mobile gaming studios will see their growth trajectory obstructed completely and suddenly. The valuations of these companies will drop rapidly.

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Deconstructor of Fun

APRIL 25, 2022

Cookie Run is has some imporessive traction in the Western markets, which may potentially turn this game into a proper worldwide hit. The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. What was Cookie Run: Kingdom ’s secret to success?

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Deconstructor of Fun

JUNE 6, 2022

For most players (including payers) the Pass is primarily retention and an engagement mechanism. It’s also important to understand that Passes are not a straightforward feature to balance that can be applied to any game without risks. I get THIS MANY CONTENT for this little money!? In other words, Passes don’t expire.

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The Knights of Unity

MAY 6, 2020

Hyper-casual games do not have a story, they have little content, and yet it is one of the most addictive genres in the history of gaming. Hyper casuals dominated the mobile games market in 2017 and they are still growing in popularity. They include short rounds and maximally simplified mechanics.

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Deconstructor of Fun

OCTOBER 27, 2020

This deconstruction will explain how Township consistently grew and blossomed into a game that boasts an astonishing $200M yearly run rate 7 years after it was originally launched. Data from the best in business, Sensor Tower. Strong iPad monetization indicates that this is a game played at home by a more mature audience.

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Deconstructor of Fun

MARCH 14, 2023

Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobile game execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the “Apple global mobile game recession”.

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Games Cross platform Mobile Mobile 59

Deconstructor of Fun

MAY 2, 2023

The main reasons are (1) that the open positions are for systems & liveops design, and multiple artists; and (2) that the game RPD looks flat, which points out to a lack of content and endgame systems. That was Riot Games’ playbook with TFT and Wild Rift. But have the updates been ambitious enough?

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Deconstructor of Fun

NOVEMBER 27, 2022

The loss of depth in gameplay mechanics is compensated with a higher weight of the poker-like mindgames. The brief and high-intensity game loop makes it well attuned to mobile gaming tempo, and it’s one of the reasons why the game is so damn engaging.

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Mobile Mobile Content Mechanics 101

Deconstructor of Fun

JANUARY 17, 2020

Unless otherwise specified, all the data has been provided by the wonderful services of App Annie and analysed by the author(s). Kudos to their unrivalled data support! Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2:

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Deconstructor of Fun

APRIL 8, 2019

Prior to Knock Knock, Andrew was Head of Business Operations at TinyCo where he built, launched, and operated games like Family Guy: The Quest for Stuff, MARVEL Avengers Academy, and Harry Potter: Hogwarts Mystery. Beyond study and instrumentation, there is instinct.” - Annorax* Creating a new F2P mobile game is riskier than it’s ever been.

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