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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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The top 22 mobile games of 2022

Game Analytics

If you want some inspiration for games to binge over the holiday period, look no further. Think of this as a hyper-casual Beyblade game with a merge mechanic mixed in the middle. What we liked about Spinner Merge is how they came about the idea of bringing in the merge mechanic. Yep, another rollercoaster game.

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. Promotional collaboration events in the top 10% (Revenue) of China midcore games (source: GameRefinery SaaS platform).

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[Event Spotlight] How Mobile Game Developers Can Boost Engagement In The Casual Puzzle Genre With Competitive 1v1 Events

Game Refinery

Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. With that in mind, are mobile game studios missing out on an important opportunity here to boost engagement?

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The State of the Mobile Games Market in 2023

Deconstructor of Fun

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B A game that really fell during 2022 losing nearly half of its revenues in the process.

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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

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Mordhau on consoles: “A lot of smoke and mirrors go into making things hit”

PreMortem.Games

The fact that you can tell who you’re up against because of how they fight, not how they look or what their name is. “The indie game developer scene in Slovenia is growing, but is still relatively small. It really has taken on its own life of sorts.” “Character customization is a big part of the game.”

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