Deconstructor of Fun

JANUARY 10, 2021

Mat Baker has been making mobile games for 15 years. Laura Taranto has 12 years experience in casual games and is a product advisor and puzzle game aficionado. Special thanks to Niek Tuerlings for the Merge Game insights. 2020 was a very good year for mobile games. Previously at King and Glu.

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Game Refinery

OCTOBER 5, 2023

Video games have come a long way since they were first conceptualized in the 1950s, with expansive open worlds that can fit right in your pocket, but you don’t need to go back 70 years to see what games looked like back then. Paid membership also removes in-game ads for a more seamless experience. So, what’s to blame?

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Deconstructor of Fun

MAY 6, 2024

It’s likely you’ve seen these playable ads on social media or mobile news feeds - they often resemble mini-games or animations that users can play around with or view. They are typically found on mobile devices as part of a larger app or within mobile web browsers. Are Playable Ads Working?

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Big Games

OCTOBER 13, 2023

Mobile gaming has experienced an unprecedented surge in recent years, with iOS emerging as a prominent platform for game development. For aspiring game creators, venturing into iOS mobile game development services can be thrilling and rewarding. Tip #2: How to make an iOS Game?

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Game Refinery

NOVEMBER 2, 2022

Competition is fierce in the mobile game market, but even more so for developers of casual and hyper-casual games. So, what can mobile game developers do to increase the chances of their games performing well? And how do you know which trends will be a hit with a gaming audience? Meta layers.

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Game Refinery

JUNE 21, 2023

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.

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Game Refinery

APRIL 6, 2023

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

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PreMortem.Games

MARCH 8, 2024

” “As evident from everyone’s fixation on social media for years, content that humans instinctively find interesting continues to emerge infinitely. We can take inspiration from content going viral on platforms like TikTok and YouTube, and indeed, we have created hit games in 2023 by doing so.

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PreMortem.Games

FEBRUARY 2, 2024

It was through a class in college that I started and realized that it wasn’t so impossible to start developing your own games.” Between one job and another I always tried to include some type of content related to games. That’s how I worked on the level design and puzzles in Raccoo Venture, for example.

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Deconstructor of Fun

MAY 9, 2023

Well, maybe because this Turkish startup established by former Peak employees, launched its first game, Royal Match, in 2020 and has to date amassed $906M in cumulative revenue with just 105M installs. Just to repeat: Dream Games’ achievement to date is unprecedented. King Robert (left) and King Richard (right).

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Deconstructor of Fun

JANUARY 24, 2022

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobile games.

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Deconstructor of Fun

JANUARY 31, 2021

Post-COVID investment flows in Social and mobile gaming emerged as one of the best performing sectors during coronavirus, and the ensuing influx of investment will likely impact companies large and small. Event- and content-specific currencies is a trend we’re across all the genres. billion IPO.

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Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Access all of our previous predictions.

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Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company.

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Deconstructor of Fun

NOVEMBER 14, 2022

We're talking about massive layoffs across the tech industry and gaming in particular, new mobile game studios from NetEase and Nintendo, Playtika's latest earnings report, the dramatic and sudden collapse of FTX and the ongoing creator royalty debate going on in the world of NFTs. ? million despite lowest quarter since 2020 ?

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iXie gaming

NOVEMBER 25, 2022

Still, they all provide a similar service: they produce graphics and animation for games, web applications, and other digital content. 2D and 3D are the two main types of game art studios because each has its specialties and challenges. What do Game Art Studios do? Casual Mobile Art. Final Words.

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Deconstructor of Fun

DECEMBER 13, 2022

TWiG #212 - Apple's New Price Points / Game Genre Taxonomy pt 2 / Nintendo's Mobile Strategy ? Predicting the Future of Supercell’s Brand New Studio A year ago, Supercell announced their intention to open a studio in North America with the mission of developing games for PC and Console. ✉️ Received this email from a friend?

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Deconstructor of Fun

OCTOBER 23, 2023

Merge Dragons never strayed from merge mechanics and exclusively contained puzzles that players could solve by merging various items. The core gameplay was true and tested Match-3 puzzle while the meta game was merge inspired. The game combined two different core loops but didn't make either of them obligatory.

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Deconstructor of Fun

JUNE 3, 2020

This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. Hoping that your game is going to become a cultural phenomenon is a super long shot and often requires access to a top IP that can be very expensive.

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Deconstructor of Fun

FEBRUARY 27, 2023

Follow Nebo on everything mobile growth > @eniac W hen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. It's no secret that Match 3 is the most competitive mobile gaming genre. Our products need to be reinvented to fit the new reality.

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Deconstructor of Fun

JULY 23, 2020

This post is written by Eric Seufert , a strategy consultant and the owner of Mobile Dev Memo In Norse mythology, Ragnarök is a series of events, including a great battle, foretold to lead to the death of a number of great figures and gods, natural disasters and the submersion of the world in water.

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Deconstructor of Fun

JANUARY 29, 2024

Guest post by Alexander Devyaterikov , Producer at Belka Games In today's gaming world, it's not enough to just have a good game. We need to release regular updates: more content, more events, faster, and higher quality. Reusing content The next thing on our list is reusing and looping content.

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Deconstructor of Fun

JANUARY 19, 2021

Role-Playing Games on Mobile The RPG market is a high risk, high reward genre walled by a robust entry barrier. Breaking into the top of the genre requires often massive development investments, an unrivaled content pipeline, and superb live operations - and often an appealing IP. Small Giant did it with Puzzle and Empires.

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Mircosoft Game Dev

AUGUST 10, 2017

Elaborated below: 1) Who will play the game? Just try to picture who is going to play the game. Common answers are: Everyone, e.g.: this is a nice puzzle, tower defense, casual, etc. A mainstream audience, e.g.: an RPG, FPS or strategy game. A niche audience, e.g.: an adventure game, turn-based strategy, etc.

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Deconstructor of Fun

JANUARY 14, 2020

Alrighty then, lets kick off the predictions with the Puzzle genre! Puzzle Games Continued to Grow. Western casual games category broken down into genres and sub-genres. Puzzle genre is the second largest, after strategy games, on mobile in terms of in-app purchases.

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Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Ask him about a free, $10,000 UA test for your game. On paper and from his reputation, Mike is a fantastic hire to lead the charge on gaming for Netflix, and shows they are serious about the gaming business.

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Deconstructor of Fun

APRIL 25, 2022

Cookie Run is has some imporessive traction in the Western markets, which may potentially turn this game into a proper worldwide hit. The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world.

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Deconstructor of Fun

JUNE 3, 2019

This was the date that the social games giant had acquired a relatively unknown Finnish developer, Small Giant. The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Wooga GmbH.

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Deconstructor of Fun

MARCH 14, 2023

Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobile game execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the “Apple global mobile game recession”.

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Deconstructor of Fun

JANUARY 31, 2022

An essential data platform for all mobile gaming studios. This is because we don’t want to reduce the actionability of the data with games that succeed massively in what can be described as closed domestic markets. Well, one of the biggest trends in mid-core games is growing your business on mobile and beyond.

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Deconstructor of Fun

DECEMBER 27, 2022

While these are not directly gaming-related news, both Meta and FTX were significant players in the gaming ecosystem. Meta’s venture into the metaverse coincided with Apple’s privacy changes and resulted in the loss of the platform as the number one ad channel for mobile games. They’ve divested from games.

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Deconstructor of Fun

OCTOBER 27, 2020

Playrix is one of the powerhouses in the puzzle genre thanks to Gardenscapes and Homescapes’ current success. And while those two titles dominate the top charts, Playrix road to the top started a long time ago with a non-assuming little game know as Township. The game was launched in 2011 as a freemium social game first as Google+ (!)

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Deconstructor of Fun

JUNE 6, 2022

But they’ve long since stopped being exclusive to mid-core, cosmetic-driven games and nowadays are present in a constantly growing amount of genres and games. The fact that Battle Passes have been successful on audiences so alien to each other like MOBAs and Match-3 Puzzle fans shows how versatile its design can be.

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Deconstructor of Fun

MAY 4, 2020

Most mobile gaming companies bet on incremental innovation as their gateway to success. They make marginal improvements to an existing game, hoping to convince enough players to switch to their game. This game packs some of the best balanced, nerve- wracking, strategic gameplay on a mobile device.

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Deconstructor of Fun

JANUARY 21, 2021

This analysis will give you a full overview of the Strategy games genre, which is the second-largest genre in the Western markets after puzzle. This makes the genre second largest on mobile in (outside key Asian markets) after Puzzle games. Strategy games also represent nearly a half of all Mid-Core revenues.

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AWS Games

DECEMBER 1, 2022

The responses represent a diverse set of developers – they work for small studios with less than 20 people (58%), medium studios of up to 150 people (26%), and large studios of over 150 people (16%) that develop games across 22 genres including action (33%), role playing (30%), and puzzle (22%). AWS for Games Solutions.

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Big Games

AUGUST 25, 2021

The main aim of the game developers is to make sure the gaming app is engaging and interactive, whereby they can gain a larger user base and get a share in the marketplace. When we talk about building engaging and interactive mobile games, there are a few things that have to be considered while developing games.

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