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Knowing Your Audience

Brand Game Development

If there’s one piece of business advice I’d like to shout to the heavens, it would be “know your audience!” There are three parts to this: knowing your target audience, knowing your actual audience, and being able to tell where the two are different. Need help on your board game?

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Keep your store page active and alive – or lose sales and money

PreMortem.Games

Making changes to your store page. This connection can be simply because these companies simply have more time/budget for marketing therefore a better chance at success, or maybe changing your store page can help you get more success. There’s a few good reasons to optimize your store page on Steam. The top 5 vs the rest: 5.5x

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Your Board Game Kickstarter: Why & How to Spread the Word Early

Brand Game Development

There are articles on how to build an audience, how to create the perfect campaign page, and lists of people to reach out to. Need help on your board game? 2 Reasons to Promote Your Board Game Kickstarter Early. You need to know if people want your game. Knowing if people want your game is critical.

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The joy of intergalactic journalism in Times & Galaxy by Copychaser Games

PreMortem.Games

Scan the surroundings with your keen robotic eye and ask the right aliens the right questions. From all the snippets of info, players have to construct a story that makes your editor proud and your readers excited. It’s much better to work with people who know what they are doing. We took more risks.” Level artist.

Games 104
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I will survive: Resilience strategies for game studios

GamesIndustry.biz

Sign up for the GI Daily here to get the biggest news straight to your inbox When we think about starting and running a game studio, we know it's tough. We know that games are a creative audience-driven process which means there are no guarantees of success. What can you do to soften some of those bumps in the road?

Studios 98
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Column Tomas Sala • The power of creating hard-to-copy IP, art and games

PreMortem.Games

To achieve this, I believe in developing stories and worlds that evolve over time, building a strong artistic signature that is unique to me, telling personal and emotional stories that resonate with my audience, and branding myself in a way that makes me easily recognizable and distinguishable from AI-generated content.

Art 104
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Tales of Kenzera: Zau artfully portrays Abubakar Salim’s journey of grief

PreMortem.Games

He reflects on his upbringing, saying, “Growing up was interesting I didn’t know who I was. You never know what will happen.’ A lot of the time, it just comes down to trusting the people you work with know what they’re doing but also trusting the process.” So I was kind of caught in the middle of this whole thing.

Art 136