Deconstructor of Fun

MAY 6, 2024

It’s likely you’ve seen these playable ads on social media or mobile news feeds - they often resemble mini-games or animations that users can play around with or view. They are typically found on mobile devices as part of a larger app or within mobile web browsers. Are Playable Ads Working?

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Game Refinery

NOVEMBER 2, 2022

Competition is fierce in the mobile game market, but even more so for developers of casual and hyper-casual games. So, what can mobile game developers do to increase the chances of their games performing well? Similar to popular games, the success of viral content is often down to it being relatable and fulfilling certain needs.

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Deconstructor of Fun

MAY 9, 2023

They launched a new game from a new studio entering the most competitive genre on mobile in the midst of Apple’s privacy apocalypse and has generated a billion dollars in revenue in two years. One could even suppose that it makes content transfer (levels, features) even easier between the two games.

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PreMortem.Games

FEBRUARY 2, 2024

Between one job and another I always tried to include some type of content related to games. For example, the creative block that often gets stuck in our heads, or the lack of other points of view on a certain feature of the project, which could often be improved by including the expertise and experience of another professional.

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Game Refinery

APRIL 6, 2023

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

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Deconstructor of Fun

JANUARY 31, 2021

Post-COVID investment flows in Social and mobile gaming emerged as one of the best performing sectors during coronavirus, and the ensuing influx of investment will likely impact companies large and small. This is especially notable in slots design, where meta-features and slot machines are typically developed by separate teams.

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PreMortem.Games

DECEMBER 22, 2023

This year we featured over 20 brave game creators in our solo developers-series and we like to share some highlights. His first game, mobile RPG Soulvars , started out as a passion project. Airships: Conquer the Skies is still going strong on Steam and Stark keeps adding new content to the game to keep the community interested.

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Deconstructor of Fun

JANUARY 24, 2022

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobile games.

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Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. It’s Team Fight Tactics for casuals.

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Game Refinery

JUNE 21, 2023

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.

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iXie gaming

JUNE 23, 2023

Here are some examples of the most common wearable technology: ● Smart Watches: These devices offer features like fitness tracking, notifications, messaging, music control, and mobile app integration. Role-playing games, adventure games, and puzzle games are incorporating wearable technology to enhance player engagement and immersion.

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Deconstructor of Fun

OCTOBER 23, 2023

Merge Dragons never strayed from merge mechanics and exclusively contained puzzles that players could solve by merging various items. The core gameplay was true and tested Match-3 puzzle while the meta game was merge inspired. T his kind of approach would be fairly outdated in the modern mobile game market.

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Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Access all of our previous predictions.

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Deconstructor of Fun

DECEMBER 13, 2022

TWiG #212 - Apple's New Price Points / Game Genre Taxonomy pt 2 / Nintendo's Mobile Strategy ? As the Supercell blog post stated a year ago, “ We are establishing this new team to pursue a specific goal: assemble and enable the best talent in North America to create what’s next across any platform, not just mobile. Subscribe here!

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Deconstructor of Fun

JUNE 3, 2020

This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. An example of that would be changing the early monetization to feature more smaller purchases (vs fewer larger ones) to help speed up the learning phase.

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Deconstructor of Fun

MAY 20, 2020

Mobile developers look up their fake AppStore accounts and download with excitement wondering what the new game could be. A bold move for Supercell, going against giants that continue to rule the casual puzzle space. Playing levels awards stars , which are used to earn coins in the Puzzle Pass. The Core Game Loop.

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Deconstructor of Fun

SEPTEMBER 28, 2020

The mobile hit Empires and Puzzles (E&P) by Small Giant Games (acquired by Zynga) has made over $600M in net-revenues while racking up around 60 million installs. While there have been numerous clones and follow up titles trying to get a piece of the ever growing puzzle RPG pie, none of them has had any meaningful success.

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Deconstructor of Fun

FEBRUARY 27, 2023

Follow Nebo on everything mobile growth > @eniac W hen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. It's no secret that Match 3 is the most competitive mobile gaming genre. moment for many folks in the mobile gaming industry, including Playrix.

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Deconstructor of Fun

JANUARY 29, 2024

We need to release regular updates: more content, more events, faster, and higher quality. Reusing content The next thing on our list is reusing and looping content. So, here are our tips on how to reuse and loop your content the right way: 1. Plan content looping during the feature design phase.

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Astral Clock Tower Studios

FEBRUARY 24, 2021

Over the past few sprints, our 3D Environmental Designer, Cass, has been working on modeling out the three individual sets of tree houses that will be featured in Nisar. The twisted branches and vines featured on Karena's bed frame model below are definitely fitting for the nature-obsessed Nisarga clan. Stay tuned! Level Design.

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Deconstructor of Fun

JANUARY 19, 2021

Role-Playing Games on Mobile The RPG market is a high risk, high reward genre walled by a robust entry barrier. Breaking into the top of the genre requires often massive development investments, an unrivaled content pipeline, and superb live operations - and often an appealing IP. Small Giant did it with Puzzle and Empires.

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Deconstructor of Fun

JUNE 3, 2019

The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. There was also this no-name developer Supercell that launched their first mobile games just few miles away back in 2012. Wooga GmbH.

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Mircosoft Game Dev

AUGUST 10, 2017

Common answers are: Everyone, e.g.: this is a nice puzzle, tower defense, casual, etc. Publicity for a mobile game is out of the question, it's too expensive. You can get a publisher, but most mobile publishers are scammers. True mobile publishers will ask you this question: "What are you KPIs?"

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Deconstructor of Fun

JANUARY 14, 2020

Then we further broke down the categories into genres and sub-genres based on feature sets. Alrighty then, lets kick off the predictions with the Puzzle genre! Puzzle Games Continued to Grow. Puzzle genre is the second largest, after strategy games, on mobile in terms of in-app purchases.

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Logic Simplified

JULY 11, 2023

9 Most Popular Video Game Genres Dominating the Gaming Market Adventure Games Adventure games feature minimal fighting and rely rather on narrative. Players typically interact with the environment and other characters in order to solve puzzles containing clues to advance in the gameplay. Which gaming genres should you choose?

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Deconstructor of Fun

OCTOBER 27, 2020

Playrix is one of the powerhouses in the puzzle genre thanks to Gardenscapes and Homescapes’ current success. Township has been on mobile platforms since 2013 and generated around a Billion Dollars in life-time revenues. This analysis is written by two unassuming Township players, Buğrahan Göker and Michail Katkoff.

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Deconstructor of Fun

APRIL 25, 2022

The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. By embracing and encouraging gamers’ motivation to collect and to cultivate, the card battling genre has become a proven formula for mobile companies and studios to maximize their revenue.

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Deconstructor of Fun

JANUARY 31, 2022

An essential data platform for all mobile gaming studios. Well, one of the biggest trends in mid-core games is growing your business on mobile and beyond. In 2021 the Mid-core category continued to dominate on the revenue side, bringing 45% of all In-App Purchase (IAP) revenues in mobile markets (excluding China, Japan, and Korea).

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Deconstructor of Fun

AUGUST 29, 2021

The game can be described as Supercell’s take on Settlers for mobile. Villagers are not a specific innovation of Everdale , since they also feature in Family Island - and of course an integral part of the iconic Settlers franchise, which has clearly been an inspiration title for the team. The three unique selling points of Everdale: 1.

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Deconstructor of Fun

SEPTEMBER 19, 2022

Clash Quest is Supercell’s most recent attempt at disrupting the puzzle category through titles like Smash Land , Spooky Pop, and Hay Day Pop , each of them trying to achieve success from different angles. Clash Quest 101 In terms of gameplay, Clash Quest can be categorized as a blast-based midcore Puzzle game with some RPG components.

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Deconstructor of Fun

JUNE 6, 2022

The fact that Battle Passes have been successful on audiences so alien to each other like MOBAs and Match-3 Puzzle fans shows how versatile its design can be. When considering Passes, it’s important to note that they are not exclusively a monetization feature. We dive even deeper (or skip the reading) with a podcast on battle passes.

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Deconstructor of Fun

JANUARY 20, 2020

This makes RPGs the third largest genre on mobile after Strategy ($5.4Bn) and Puzzle ($4.5Bn) games. In our taxonomy we breakdown RPG genre into 7 sub-genres based on games’ features and core gameplay. Idle RPGs (not to be confused with Idle games) and Puzzle RPGs were the biggest growing sub-genres in 2019.

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Deconstructor of Fun

MARCH 14, 2023

Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobile game execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the “Apple global mobile game recession”.

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Deconstructor of Fun

JANUARY 21, 2021

This analysis will give you a full overview of the Strategy games genre, which is the second-largest genre in the Western markets after puzzle. This makes the genre second largest on mobile in (outside key Asian markets) after Puzzle games. It grew the market and became bigger than Hearthstone on mobile.

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Deconstructor of Fun

JUNE 20, 2019

Matchington Mansion is a top 5 puzzle game with raking in over $15M a month in net revenues. content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. Firecraft describes itself as “a small team with a big crush on puzzle games and huge passion to create them!”.

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AWS Games

DECEMBER 1, 2022

The responses represent a diverse set of developers – they work for small studios with less than 20 people (58%), medium studios of up to 150 people (26%), and large studios of over 150 people (16%) that develop games across 22 genres including action (33%), role playing (30%), and puzzle (22%). AWS for Games Solutions. New solutions.

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Game Refinery

OCTOBER 11, 2022

Although, in these types of games, whenever there is a new content update, there is also a revenue spike, which can be shown in the case of Tower of Fantasy. Tower of Fantasy also includes a chat feature for socialization, where players can communicate with each other where to find the world bosses and ask for their help to slay them.

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