Game Dev Unchained

FEBRUARY 8, 2022

This past month has seen an unprecedented amount of acquisitions. Topics discussed in this episode: 0:00 AppFigures. 2:23 Roundtable News: Acquisitions. The big fish in the game industry are swallowing up the smaller fish and the only reason why is because things are on sale, but may also be in trouble. 1:34 Introduction.

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Game Daily

MARCH 22, 2023

How did you change your acquisition strategy during this time? We had to think outside of the box to be able to grow and for this we empowered our user acquisition teams to test different strategies to see what might work as quickly as possible. How do you approach the changes posed by the privacy evolution?

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Deconstructor of Fun

FEBRUARY 7, 2021

These points are informed by my research into the topic and conversations I’ve had with platform operators and gaming and ad tech executives: When will ATT be made mandatory? The decline in CPM leads to general decline in both user acquisition costs and ad monetization revenue.

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Deconstructor of Fun

OCTOBER 9, 2023

However, I strongly suggest listening to the podcast to hear the entire conversation between Mishka and Jordan as they cover a wider array of topics. Jordan has over ten years of expertise in human resources and talent acquisition, and his outstanding career path has included stops at Amazon, Scopely, Riot, and, most recently, a16z.

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Deconstructor of Fun

OCTOBER 2, 2022

As games progress through their lifecycle, it becomes difficult to maintain the same level of acquisition costs they experienced post-launch. Nancy is the Head of User Acquisition and Growth Strategy at East Side Games , a publisher known for IP-driven hit games such as “The Office,” “Trailer Park Boys,” and “RuPaul’s Drag Race.”

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Deconstructor of Fun

JANUARY 27, 2020

But what is exposed with these types of ads is just how fundamental the user acquisition function is for mobile games. Marketing teams will align their acquisition strategies around weekly events, tournaments, etc.

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iXie gaming

NOVEMBER 24, 2022

User acquisition and retention. Review some helpful resources on the topic, consider implementing some of these concepts into your current games, and be open to new ideas as they arise in this rapidly changing field. This can help you understand whether players are engaging with your game enough to keep coming back for more.

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Deconstructor of Fun

JANUARY 10, 2021

We decided it was unlikely that they would sell, but the rationale for the acquisition holds true: Tactile is the only top developer by revenue share without a parent company. Their latest release, Penny & Flo does not appear to be making up for that revenue despite user acquisition. After which, it appears to be in a slow decline.

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Game Daily

MARCH 21, 2023

The Future of Play In “ The Future of Play ” on Wednesday lunchtime, GDC’s main stage plays host to a potentially fascinating slate of topics that touch upon the changing interface between the games themselves, and the lives and well-being of the people who make them.

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Deconstructor of Fun

SEPTEMBER 19, 2021

We got you covered with a shortened transcript of few of the topics discussed. I think there’s a parallel, where mid-sized and indie devs can find ways to monetize and socialize with users outside of the app store, creating a new form of acquisition and virality that hasn’t been possible before. Consider it an appetizer to the content.

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Game Refinery

OCTOBER 5, 2023

Without that additional audience power, a chess game may struggle to make the same impact as some of the hits covered in this blog.

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Grid Sage Games

NOVEMBER 14, 2023

Rarity and difficulty of acquisition are in themselves balancing factors which allow us to make some new items even cooler than usual, which is essential one of our primary goals here, but most items still likely need their own balancing factors that come into play once acquired.

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Deconstructor of Fun

FEBRUARY 28, 2022

Despite being a decent - albeit not too original - Brawl Stars clone, its low Revenue Per Download (~0.40$ on iOS) made it impossible to profitably grow Heroes Strike through User Acquisition. Disclaimer Blockchain games and NFTs are very divisive topics that can lead to intense discussions.

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Deconstructor of Fun

APRIL 12, 2023

Furthermore, the acquisition of new studios may also generate additional pressure and competition to achieve. When discussing the decline of the business, Ilkka mentions three topics: Firstly, it’s the end of the lockdown-induced hyper-growth. How do the teams interpret this message from their CEO?

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Deconstructor of Fun

JANUARY 8, 2024

Overall, changes seem to be oriented to: 1) increase engagement by adding gameplay depth ; 2) improve monetization by putting more focus loot boxes for the acquisition of new units; and 3) aim to make players diversify their units through modes where they play with the entire collection, and more incentives to acquire and upgrade all units.

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Deconstructor of Fun

SEPTEMBER 4, 2023

Reinvigorating Brawl Stars to reach its past performance requires increasing the capacity of the game to attract and re-engage lapsed players , and this requires a revision of both content acquisition mechanisms and the content management in general. And thanks to the great Phillip Black for kicking off this topic on DoF.

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Deconstructor of Fun

SEPTEMBER 19, 2023

Introduction Have you ever been sitting in a meeting – or listening to a podcast, perhaps – where the merits of a game were being discussed and the topic of “Game of the Year” was raised? In our anecdotal experience, the game has been a polarizing topic among industry insiders. Award for Mobile Game of the Year (Feb.

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Deconstructor of Fun

APRIL 25, 2023

The details regarding whether this move was only a partnership or actually an acquisition are not clear, but one thing is for sure: Two major players in the blockchain industry, already leaders in their respective areas, have decided to join forces. Didn’t we already talk about it? Laura cracks the code on both Makeover Match and Monopoly Go.

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Mircosoft Game Dev

AUGUST 10, 2017

I'm sure others have written about the same topic, but this article is written from my own experience, in hopes of it being useful. This is where you can easily find publishers to invest on "UA" (short for "User Acquisition", or just purchasing users for you for a % cut). turn based strategy, adventure, etc.),

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Deconstructor of Fun

APRIL 25, 2022

In the next few chapters, we’ll visit these topics one by one. During this relatively long period (we could split this period into another 2~3 phases to be more specific, but we are not covering this topic here), the experience of paying players will be better. The mix of CG and real actors works well in user acquisition.

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Deconstructor of Fun

JANUARY 14, 2020

This is a typical vertical integration where AppLovin combines their mediation and user acquisition expertise with Belka’s games and PeopleFun’s superb traffic for Match-3 games. On the downloads side: Playrix going all-out on user acquisition spend. Ad creative is also the topic of Prediction 2.

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Deconstructor of Fun

NOVEMBER 27, 2022

In terms of progression, Snap's biggest innovation is linking the acquisition of new cards to cosmetic upgrades. The main reasons are that Snap ’s approach to monetization has limited spending depth (no loot boxes, weak upgrade systems, no sharding system for acquisition, small card collection, and deck).

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Deconstructor of Fun

AUGUST 21, 2022

What’s even more relevant for our topic here, there are strong arguments to support the idea that mobile dominance as a gaming platform will actually increase in the following years : The huge casual player segment of the market is an audience almost exclusive to mobile and is unlikely to buy more specialized and expensive gaming platforms.

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Deconstructor of Fun

FEBRUARY 3, 2020

No doubt this is a deeply discussed topic for a genre that still shows great returns. Long story short, Coin Master gave birth to a new sub-genre by flipping all well established Casino specific product design and user acquisition principles on its head. Acquisition maps of the Casino space split by key operating genre.

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Deconstructor of Fun

OCTOBER 27, 2020

In many ways, Township has been the cornerstone for Playrix’s success as a title that allowed the company to build experience in live ops, analytics, and user acquisition. Playrix is consistently strengthening the user base by pioneering in User Acquisition with its growing portfolio. And revenue followed suit….

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Deconstructor of Fun

JANUARY 31, 2022

The biggest acquisition in the sub-genre happened last year, with Applovin acquiring Machine Zone - the company that made some of the most iconic top-grossing 4X games of all time (Game of War, Modern Strike, Final Fantasy: New Empire). IDFA IDFA deprecation was the hottest topic in mobile gaming and RPGs took a big hit too.

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Deconstructor of Fun

APRIL 2, 2022

Gaming expert speakers talked about the hottest topics in the gaming industry from 2022 predictions to rising game categories, from blockchain & NFT gaming to launch strategies. Google and DoF brought together the most influential gaming investors, companies, and talents in Istanbul!

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Deconstructor of Fun

SEPTEMBER 19, 2022

Instead, the Puzzle genre is more suitable for standard user acquisition, a topic where likely Supercell is less experienced than specialized companies. While we did limited amount of user acquisition, it's a genre that's flooded with games that spend millions of dollars on UA. are some of the more important ones. [.]

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Deconstructor of Fun

MAY 4, 2020

Lau, was apparently such a fan of the game (among millions of others) that Supercell’s CEO, Ilkka Panaanen, reported: Mr. Lau (CEO of Tencent) had just dropped out from Clash Royale’s global top-100 players leaderboard, and it was almost impossible to get his focus back to the topics we had to discuss.

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Deconstructor of Fun

JANUARY 17, 2022

Finally, it’s worth noting that the removal of the Trophy Road means that Leagues and Trophy accumulation doesn't grant any kind of reward at the moment , and remains one of the important topics to solve in terms of gameplay systems. season pass) or reached a specific level.

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Deconstructor of Fun

MARCH 22, 2021

They boast industry’s largest in-app video ad network, a robust mobile ad mediation platform, and a data-driven user acquisition platform. While King, Playrix, and Zynga (after the Peak acquisition) have the largest share of the revenue, it is split many ways among many games. In other words, everything you need for game growth.

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Deconstructor of Fun

NOVEMBER 10, 2020

I'm not just technical side but business side on new ways of doing, you know, user acquisition or new ways of dealing with funnels or new ways of pretty much across the board. You have to sort of also have this culture of intellectual curiosity because there's so many new. to Gigi's point on. But it's not great for the next stage.

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Game Dev Unchained

AUGUST 24, 2023

” He goes on to highlight a pertinent topic – Return To Office (RTO). The conversation broached topics from the dedication and productivity of workers to investment trends and emerging challenges in the gaming industry. But as Brandon noted, “What is up in San Francisco? Are you guys still alive over there?”

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Deconstructor of Fun

NOVEMBER 21, 2022

This week, we get into one of the hottest topics, whether the App Store’s NFT guidelines will hurt or help blockchain games. Apple’s latest updates to the App Store Review Guidelines shed some light on this positioning while creating even more questions about the topic. In Today’s Email ?

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