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Experimental mindset drives sustained growth

Game Daily

In this evolving advertising landscape, teams need to establish a clear test-and-learn pathway and adopt a fresh approach to gaming marketing to ensure continued innovation and growth. Meta] : We know that with the changes in the ecosystem, measurement has been challenging across digital advertisers.

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You may have heard of the controversy at Kotaku where they got blacklisted by Nintendo, so they resorted to reporting leaks on Tears of the Kingdom because they didn’t get an early review copy of the game. Is anyone in the right or the wrong here?

Ask a Game Dev

That is the tradeoff to the publisher - their marketing department wants their advertising to reach the target audience for their upcoming games. The blacklists seem to exist for select topics so I, personally, have a hard time feeling any kind of sympathy for Kotaku on this one.

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2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace

Deconstructor of Fun

To my mind, the Zeitgeist of mobile gaming in 2019 wasn’t captured in the launch of a game, such as Call of Duty Mobile, or a platform, such as Apple Arcade or Google Stadia, but rather through the egregiously misleading mobile gaming ads that proliferated and saturated advertising channels over the course of the year.

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2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation

Deconstructor of Fun

But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.

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The Convergence of all Entertainment

Game Dev Unchained

You are now a valuable asset that can utilize the same toolset that you have obtained throughout your career and am able to jump to other mediums like movies, architecture, and advertisement seamlessly. Topics discussed in this episode: The Convergence of Games and Movies with Mauro Frau | Episode 259.

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Best Ping Reducer for Gaming: 7 Picks to Boost Your GamePlay

Game Errors

We are here to untangle the topic, and after checking out some of the best ones, we are bringing you the list of the top 7 ping reducers you can use on your PC to boost your online gameplay! Finding the best ping reducer isn’t easy, considering how many providers on the market claim to be the best. What is a ping reducer?

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How to Make Your Games More Popular: Game Analytics for Beginners

iXie gaming

The last reason why game analytics is so important is that it provides insight into how much money you are making through sales or advertising revenues each month; this helps determine whether or not the business model is working well enough for everyone involved within the company’s financials (i.e., employees).