Deconstructor of Fun

JANUARY 17, 2023

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Noticeably, Tencent’s PUBG Mobile and Garena’s Free Fire were both down 37%.

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PreMortem.Games

MARCH 8, 2024

” “As evident from everyone’s fixation on social media for years, content that humans instinctively find interesting continues to emerge infinitely. We can take inspiration from content going viral on platforms like TikTok and YouTube, and indeed, we have created hit games in 2023 by doing so.

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Game Refinery

NOVEMBER 2, 2022

Competition is fierce in the mobile game market, but even more so for developers of casual and hyper-casual games. So, what can mobile game developers do to increase the chances of their games performing well? Similar to popular games, the success of viral content is often down to it being relatable and fulfilling certain needs.

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PreMortem.Games

FEBRUARY 2, 2024

He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. Between one job and another I always tried to include some type of content related to games. Making games was something that seemed very far from reality”, he says.

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Big Games

OCTOBER 13, 2023

Mobile gaming has experienced an unprecedented surge in recent years, with iOS emerging as a prominent platform for game development. For aspiring game creators, venturing into iOS mobile game development services can be thrilling and rewarding. The mobile app landscape is vast, boasting over 230 billion apps worldwide.

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Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. It’s Team Fight Tactics for casuals.

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Game Refinery

APRIL 6, 2023

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

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Deconstructor of Fun

JANUARY 24, 2022

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobile games.

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Deconstructor of Fun

DECEMBER 13, 2022

TWiG #212 - Apple's New Price Points / Game Genre Taxonomy pt 2 / Nintendo's Mobile Strategy ? As the Supercell blog post stated a year ago, “ We are establishing this new team to pursue a specific goal: assemble and enable the best talent in North America to create what’s next across any platform, not just mobile.

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Deconstructor of Fun

NOVEMBER 14, 2022

We're talking about massive layoffs across the tech industry and gaming in particular, new mobile game studios from NetEase and Nintendo, Playtika's latest earnings report, the dramatic and sudden collapse of FTX and the ongoing creator royalty debate going on in the world of NFTs. ? million despite lowest quarter since 2020 ?

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Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Access all of our previous predictions.

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Game Refinery

JUNE 21, 2023

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.

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Mobile Gaming Mobile Mobile Games 16

iXie gaming

JUNE 23, 2023

Here are some examples of the most common wearable technology: ● Smart Watches: These devices offer features like fitness tracking, notifications, messaging, music control, and mobile app integration. Role-playing games, adventure games, and puzzle games are incorporating wearable technology to enhance player engagement and immersion.

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Deconstructor of Fun

JUNE 3, 2020

This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. Becoming the first mover is not something you can replicate on the existing platforms in 2020. That’s how confident they (and we) are in their platform.

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Deconstructor of Fun

JANUARY 19, 2021

Role-Playing Games on Mobile The RPG market is a high risk, high reward genre walled by a robust entry barrier. Breaking into the top of the genre requires often massive development investments, an unrivaled content pipeline, and superb live operations - and often an appealing IP. Small Giant did it with Puzzle and Empires.

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Deconstructor of Fun

MAY 20, 2020

Mobile developers look up their fake AppStore accounts and download with excitement wondering what the new game could be. A bold move for Supercell, going against giants that continue to rule the casual puzzle space. Playing levels awards stars , which are used to earn coins in the Puzzle Pass. The Twist: The Puzzle Pass.

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Deconstructor of Fun

JANUARY 31, 2022

An essential data platform for all mobile gaming studios. With Xsolla you can easily launch your own cross-platform player account system Let your players stay connected and engaged no matter which platform they play on. The money you save on platform fees will go directly into further improving and growing your games.

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Deconstructor of Fun

JUNE 3, 2019

The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. There was also this no-name developer Supercell that launched their first mobile games just few miles away back in 2012. Wooga GmbH.

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Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Between executive stints at Atari, EA, Zynga, Kabam and Oculus, he has a long and impressive CV that runs the gamut of platforms, genres and business models. Netflix games will start on mobile.

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Logic Simplified

JULY 11, 2023

Every day, new games are released across all platforms, each focusing on a distinct genre. Players typically interact with the environment and other characters in order to solve puzzles containing clues to advance in the gameplay. Some examples of racing games are Forza Motorsport 7, Need for Speed, F1 Mobile Racing and Real Racing 3.

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Deconstructor of Fun

MARCH 14, 2023

Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobile game execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the “Apple global mobile game recession”.

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Games Cross platform Mobile Mobile 59

Deconstructor of Fun

APRIL 25, 2022

The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. By embracing and encouraging gamers’ motivation to collect and to cultivate, the card battling genre has become a proven formula for mobile companies and studios to maximize their revenue.

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Deconstructor of Fun

JULY 23, 2020

This post is written by Eric Seufert , a strategy consultant and the owner of Mobile Dev Memo In Norse mythology, Ragnarök is a series of events, including a great battle, foretold to lead to the death of a number of great figures and gods, natural disasters and the submersion of the world in water.

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Deconstructor of Fun

DECEMBER 27, 2022

Meta’s venture into the metaverse coincided with Apple’s privacy changes and resulted in the loss of the platform as the number one ad channel for mobile games. We’re seeing a 5 to 10% decline in mobile in Western countries. King is growing on mobile while their competitors are in trouble. They’ve divested from games.

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Deconstructor of Fun

OCTOBER 27, 2020

Playrix is one of the powerhouses in the puzzle genre thanks to Gardenscapes and Homescapes’ current success. Township has been on mobile platforms since 2013 and generated around a Billion Dollars in life-time revenues. This analysis is written by two unassuming Township players, Buğrahan Göker and Michail Katkoff.

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Deconstructor of Fun

JUNE 6, 2022

The fact that Battle Passes have been successful on audiences so alien to each other like MOBAs and Match-3 Puzzle fans shows how versatile its design can be. They involve player skill and time spent, so the contents are perceived as more meritocratic and effort-based than a direct purchase. You’ve got a deal!

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Deconstructor of Fun

JANUARY 21, 2021

This analysis will give you a full overview of the Strategy games genre, which is the second-largest genre in the Western markets after puzzle. This makes the genre second largest on mobile in (outside key Asian markets) after Puzzle games. It grew the market and became bigger than Hearthstone on mobile.

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AWS Games

DECEMBER 1, 2022

The responses represent a diverse set of developers – they work for small studios with less than 20 people (58%), medium studios of up to 150 people (26%), and large studios of over 150 people (16%) that develop games across 22 genres including action (33%), role playing (30%), and puzzle (22%). AWS for Games Solutions. New solutions.

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Deconstructor of Fun

JUNE 20, 2019

Matchington Mansion is a top 5 puzzle game with raking in over $15M a month in net revenues. content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. Firecraft describes itself as “a small team with a big crush on puzzle games and huge passion to create them!”.

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Deconstructor of Fun

JULY 19, 2021

s conversion postbacks on acquired users from Mobile Dev Memo. Depending on the tools the DSP (demand-side platform UA uses) integrated, contextual signals will show more information about the genre, ad placement, or how visible the ad is. Explanation for ios14.5’s Project Makeover has become the #1 downloaded casual game since iOS14.5

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Deconstructor of Fun

MAY 4, 2020

Most mobile gaming companies bet on incremental innovation as their gateway to success. Instead, we think that Clans would have declined even without Clash Royale (albeit at a slower rate) due to the “law of gravity” that all mobile games face after launch and, therefore, that Clash Royale was net positive. Cover image: Talouselämä. #1

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Game Daily

JULY 14, 2023

Preferences: The top five genres show how much mobile and casual games influence the market. They are currently puzzles (63%), arcade (52%), skill & chance (44%), shooters (42%) and action (41%). Engagement: 75% of players play at least four hours of games a week, across all platforms. 54% use consoles.

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Deconstructor of Fun

APRIL 2, 2022

Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun. Understanding players and marketability have also become more important, leading to larger companies increasingly building content fortresses – in which they acquire a user and move them between games in their portfolio.

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Deconstructor of Fun

JANUARY 17, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: In fact, Arcade games alone make up for ~45% of 2019’s total download volume across all mobile gaming genres. This analysis is also brought to you by ironSource.

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Deconstructor of Fun

SEPTEMBER 13, 2021

If you’re interested in growing your business on mobile and beyond, look no further. Xsolla has dedicated tools that will help you create your own online commerce platform, improve your performance marketing and discoverability, and expand your game business on mobile and PC. This post is sponsored by Xsolla.

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Deconstructor of Fun

SEPTEMBER 10, 2019

Oleg has built his data driven product management expertise working on some of the biggest games as well as some of the biggest social platforms in the World. GoPractice is also highly recommended by some of the top mobile games companies, which is how I originally got connected with Oleg. The monetization didn't look that bad.

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Deconstructor of Fun

JANUARY 17, 2022

If you’re interested in growing your business on mobile and beyond, look no further. Xsolla has dedicated tools that will help you create your own online commerce platform, improve your performance marketing and discoverability, and expand your game business on mobile and PC. This post is sponsored by Xsolla.

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