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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. The best in-game collaboration events are often mutually beneficial. Simulation RPG Vikingard collaborates with TV show, Vikings.

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[From the industry] Xsolla powers web shop launches for 40 of the top 100 mobile games

Game Development News

Xsolla, a global video game commerce company, shares insights that 40 of the top 100 mobile games have launched their Web Shop using Xsolla's solution

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The Hunger Games for User Generated Content: Case Fall Guys

Deconstructor of Fun

Written by Tiffany Keller , who is a Director of Product and investor with a decade of experience in mobile games across Scopely, Activision Blizzard, Miniclip, and Zynga. Can slow-rolling UGC pack the punch Mediatonic needs to defend the knockout genre on the console before mobile competitors eat their lunch?

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The Curious Case of Playable Ads and Traditional Marketing Strategies

Deconstructor of Fun

It’s likely you’ve seen these playable ads on social media or mobile news feeds - they often resemble mini-games or animations that users can play around with or view. They are typically found on mobile devices as part of a larger app or within mobile web browsers. Are Playable Ads Working?

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Newzoo’s latest report: Almost 9 in 10 gamers spend money on in-game items

PreMortem.Games

Younger generations are increasingly exploring various avenues of interaction with games, extending beyond traditional gameplay. These emerging players are at the forefront of consuming game-related content alongside their active involvement, emphasizing the growing trend of watching gaming-related media alongside playing.

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Bukola Akingbade of Kucheza Gaming on nurturing dreams and shaping industries

PreMortem.Games

The Wild Kingdoms (Itan Orisha) by Kucheza Gaming She compared her childhood to her sons’, noting the significant changes in media consumption and behaviour due to technological advancements. She observed an evolution in her children’s preferences from traditional Disney shows to influencer and gameplay content.

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