Remove video-games hybrid
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Hypercasual games stagnate, but Japanese publisher KAYAC maintains faith

PreMortem.Games

Top image: four of KAYAK’s hypercasual games. There has been a lot of talk about the future of Hypercasual games: how the market has been in stagnation, making studios slowly but steadily look for opportunities in the fraternal Hybridcasual. Let’s take a look at their games portfolio and performance. What exactly is KAYAC?

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How to Build Better Mechanics for Rewarded In-Game Ads

Game Refinery

A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Freemium games reach wider audiences, but the risk of churn is always looming. The game has several power progression vectors.

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The Game Industry Has Spoken: Remote vs. Hybrid vs. On-Site

Deconstructor of Fun

This week, I will test this broader industry hypothesis against our very own gaming industry. So without further ado, let's examine how satisfied our industry is with their work and whether remote, hybrid, or on-site plays a significant role in job satisfaction. Over half of the respondents (57%) work directly on game development.

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The Curious Case of Playable Ads and Traditional Marketing Strategies

Deconstructor of Fun

Guest post by Orkuncan Aydin , COO at Playable Factory — Playable Factory's team leads the way with experience from over 2000 playable ads, working with over 160 top game publishers and brands. And it’s working, with recent reports pointing to 700% conversion rate increases with playable video ads.

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Even older hypercasual games break into the Top 10 in Q1 2023

PreMortem.Games

When looking at the Top 10 hypercasual games in the first quarter of 2023, AppMagic noticed some interesting trends. You can read about these games in more detail here. Monetization practices First of all, all the top ten games use the Meta Audience Network as their in-app ads monetization partner. Top 5 Newcomers 1.

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The Remote Work Experiment is Over (?)

Deconstructor of Fun

game industry work satisfaction survey “It’s time to admit that remote work doesn’t work. Personally, over the years I have experience running games studios as fully on-site, remote, and hybrid. Yet, job satisfaction among fully remote workers was noticeably lower compared to their hybrid peers.

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Epic Games taps AWS Local Zones for Fortnite’s NA-Central servers

AWS Games

Starting today, Epic Games will be using AWS Local Zones to support its new NA-Central server region in Fortnite. Players in North America are assigned to whichever Fortnite server region will provide the best game experience. To learn more, see AWS Local Zones and read our guide on the Getting Started Resource Center.